I’ve followed Skims since its launch in 2019, and one question many people still ask is: “Does Kim Kardashian still own Skims?”
In this article, I share verified facts and first-hand research to give you a clear answer.
Yes—Kim Kardashian still owns a significant stake in Skims.
She remains the largest individual shareholder and, together with co-founders Jens and Emma Grede, controls a majority of the company.
Because of this foundation, her influence remains strong even as outside investors join.
| Shareholder / Entity | Role | Estimated Stake & Influence |
|---|---|---|
| Kim Kardashian | Co-founder and brand face | Approx. 35% (largest individual share) |
| Jens Grede | Co-founder and CEO | Significant co-control with Kim |
| Emma Grede | Co-founder and executive | Holds ownership jointly with Jens |
Together, Kim and the Gredes hold majority control, ensuring they set Skims’ strategic direction.
These developments mean Kim’s connection to Skims is deeper than ever.
Even without 100% ownership, Kim is the single largest shareholder and a key decision-maker.
Kim’s continued ownership matters for everyone involved:
For anyone considering partnerships or investments, founder commitment signals long-term stability.
| Brand | Founder Ownership | Risk of Founder Exit | Brand Stability |
|---|---|---|---|
| Skims | Kim Kardashian ~35% | Moderate (normal future dilution possible) | High—founder still active |
| Kylie Cosmetics | Kylie Jenner sold 51% to Coty | High | Moderate |
| Fenty | Rihanna partners with LVMH | Medium | Strong creative control but less equity |
| Goop | Gwyneth Paltrow privately owns | Low | Strong |
Compared to many celebrity brands that quickly sell major stakes, Skims remains rare in keeping the founder highly involved.
Q1: Does Kim Kardashian still own Skims outright?
No. She doesn’t own 100%, but she remains the largest single shareholder and co-controls the company with the Gredes.
Q2: Has she sold a large part of her shares?
No public records show a significant sale. Recent acquisitions like SKKN by Kim have only deepened her link to the brand.
Q3: What if Skims goes public?
An IPO would likely dilute all founders’ stakes, but Kim would still be a major influence given her current share.
Q4: Is Kim just a figurehead now?
Not at all. She continues to shape product design, marketing campaigns, and long-term brand strategy.
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