Table of Contents
Why I Researched This Story
I often saw headlines claiming Kate Hudson founded Fabletics alone.
Curious, I reviewed interviews, corporate filings, and reliable fashion business reports to learn the real sequence of events and her true role.
Origins of Fabletics
Partnership with TechStyle / JustFab
- Fabletics launched in 2013 as part of TechStyle Fashion Group (formerly JustFab).
- The original corporate founders were Adam Goldenberg, Don Ressler, and Ginger Ressler.
- Kate Hudson joined from the start as a co-founder, creative force, and public face, but not as sole owner.
Kate Hudson’s Equity and Role
- Hudson reportedly secured a significant equity stake, often estimated around 20%.
- She focused on creative direction, product ideas, and community-building while TechStyle handled operations and logistics.
What Kate Hudson Contributed
Brand Vision and Style
- She set the tone for Fabletics’ look: fashionable activewear blending studio and street.
- Helped define colors, prints, and seasonal collections that resonate with everyday athletes.
Marketing and Celebrity Influence
- Kate Hudson’s Hollywood presence brought instant media attention and credibility.
- Her personal fitness lifestyle aligned naturally with an activewear brand.
Commitment to Inclusivity
- She advocated for extended sizing (XXS–4X for women, XS–XXL for men).
- Championed a community-first message that celebrates all body types.
Growth After Launch
- Fabletics grew rapidly to hundreds of millions in annual revenue and more than 100 global retail stores.
- Expanded product lines to include menswear (with Kevin Hart), swimwear, and accessories.
- Adopted an omni-channel strategy combining e-commerce with experiential retail.
Kate Hudson’s Role: Then vs Now
| Timeline | Role |
| 2013 Launch | Co-founder, creative director, equity partner |
| 2014–2018 | Active in design, marketing campaigns, public events |
| 2019–Present | Advisory and brand ambassador, less daily operations |
She remains a powerful symbol of the brand but is not managing everyday logistics.
Lessons for Entrepreneurs and Shoppers
| If You Are… | Key Takeaway |
| Entrepreneur | Combine celebrity influence with strong operational partners; negotiate real equity. |
| Investor | Understand how celebrity founders can scale visibility while professionals handle infrastructure. |
| Shopper | Know that Fabletics benefits from Kate Hudson’s creative input but is run by a larger fashion group. |
FAQ
Q1: Did Kate Hudson found Fabletics alone?
No. She co-founded it with TechStyle Fashion Group and other business partners.
Q2: How much of Fabletics does Kate Hudson own?
Reports suggest around 20%, though exact numbers are private.
Q3: Does she still design the clothes?
She remains involved in design direction and marketing but is no longer part of daily management.
Q4: Why partner with TechStyle?
The group provided supply-chain expertise, digital retail infrastructure, and capital to scale quickly.
How FuKi Yoga Supports Your Brand Journey
Inspired by Kate Hudson’s story?
FuKi Yoga specializes in custom yoga and activewear manufacturing for global B2B clients.
We help you:
- Develop original designs and private-label collections
- Source high-performance fabrics and sustainable materials
- Apply advanced printing techniques (screen print, heat transfer, digital direct)
- Scale production with low MOQ and reliable international shipping
Whether or not you collaborate with a celebrity, FuKi Yoga provides the manufacturing backbone to turn creative vision into a successful activewear brand.