When I first came across aim’n activewear, I noticed its popularity in New Zealand and Australia — many fitness influencers wore it and tagged “aimn.nz.”
That made me wonder: is aim’n actually a New Zealand brand?
After looking into its background — and as someone who works closely with yoga and gymwear manufacturing — I can confidently say:
❌ No, aim’n is not a New Zealand brand.
It’s originally a Swedish activewear company that later expanded its presence in New Zealand and Australia.
aim’n was founded in Sweden in 2013 by Tekla Mathlein and Helen Van, two women who wanted to inspire confidence through fashionable activewear.
The company later launched aimn.nz and aimn.com.au to serve its fast-growing customer base in New Zealand and Australia, but its headquarters remain in Halmstad, Sweden.
In short: aim’n is a Swedish brand with a strong presence in New Zealand, not a NZ-owned company.
aim’n was founded in Halmstad, Sweden, and its name stands for “Aim High, Dream Big.”
The founders — both fitness and fashion enthusiasts — set out to create a brand that combines comfort, confidence, and creativity in sportswear.
From my perspective in manufacturing, aim’n’s success comes from Nordic design simplicity blended with functional, flattering fits — a combination that appeals globally.
| Attribute | aim’n |
|---|---|
| Founded | 2013 |
| Origin | Halmstad, Sweden |
| Founders | Tekla Mathlein & Helen Van |
| Ownership | Privately held |
| Market Focus | Women’s activewear |
| Global Reach | Europe, Australia, New Zealand |
There are a few good reasons why many people mistake aim’n as a NZ brand:
It’s a smart localization strategy — not origin confusion.
From what I’ve observed in the industry, aim’n followed a classic DTC global expansion model:
This strategy gives the brand an “international yet local” image — similar to how brands like Lorna Jane (Australia) and Alo Yoga (USA) expanded globally.
| Region | Platform | Local Presence |
|---|---|---|
| Sweden | aimn.se | HQ & design team |
| Australia | aimn.com.au | Distribution hub |
| New Zealand | aimn.nz | Local warehouse & influencer marketing |
| Europe | aimn.com | EU online store |
| Brand | Origin | Price Range (USD) | Style Focus | Sustainability Level |
|---|---|---|---|---|
| aim’n | Sweden | $70–$120 | Feminine & lifestyle | Medium |
| Lululemon | Canada | $90–$180 | Technical & premium | High |
| Alo Yoga | USA | $80–$160 | Fashion-forward | Medium |
| Lorna Jane | Australia | $70–$140 | Functional chic | Medium |
| FuKi Yoga | China (OEM/ODM) | Custom pricing | Brand-customized | High (eco fabrics) |
aim’n’s positioning is clear: affordable luxury with Scandinavian aesthetics — stylish yet performance-driven.
You’ll enjoy aim’n if you:
However, if you’re a studio owner, influencer, or new brand founder looking to create your own version of aim’n-style apparel,
that’s where FuKi Yoga comes in — we help brands design, source, and manufacture premium activewear globally.
Q1: Is aim’n from New Zealand?
No. It’s a Swedish brand founded in 2013, with offices and warehouses in New Zealand for logistics.
Q2: Where are aim’n clothes made?
Most aim’n products are manufactured in Asia, in audited factories following ethical standards.
Q3: Who owns aim’n?
The brand is privately owned by founders Tekla Mathlein and Helen Van.
Q4: Is aim’n sustainable?
Partly — they use recycled fabrics and eco-friendly packaging in selected collections.
At FuKi Yoga, we help activewear brands around the world build their own success stories — just like aim’n did.
Whether you’re launching a small collection or scaling internationally, we make sustainable manufacturing simple and efficient.
Our services include:
If you’re ready to build a brand with global reach and eco-conscious quality,
FuKi Yoga is your trusted partner in sustainable manufacturing.
👉 Learn more: Visit FuKiYoga.com – Global Activewear Manufacturer