If you’ve shopped AYBL before, you’ve probably noticed the clean website, fast delivery, and influencer promotions — but no physical stores.
As someone working in the yoga and athleisure manufacturing industry, I’ve studied AYBL’s model closely. Here’s the truth about whether AYBL is only online and why it works so well.
Yes, AYBL is primarily an online-only brand.
It sells through its official website and social media channels, shipping globally from the UK.
There are no permanent retail stores — only occasional pop-up events or limited collaborations.
This direct-to-consumer (DTC) model lets AYBL keep prices lower while maintaining quality and control over its brand image.
AYBL operates entirely online — a strategy similar to other UK fitness giants like Gymshark.
Their model looks like this:
| Channel | Function | Example |
|---|---|---|
| Official Website (aybl.com) | Main sales platform | Global eCommerce |
| Instagram & TikTok | Marketing & community engagement | Influencer campaigns |
| Email Marketing | Customer retention | Early access to drops |
| Pop-up Shops (Occasional) | Brand experience | Temporary UK/Europe events |
By cutting out middlemen and physical retail costs, AYBL offers premium design at mid-range pricing.
There are clear advantages to AYBL’s digital-first strategy:
From my experience in apparel manufacturing, this setup allows AYBL to launch and test new styles rapidly — something slower retail brands can’t do.
Currently, AYBL doesn’t have any permanent stores in the UK, US, or Europe.
However, it occasionally runs short-term pop-up events in collaboration with gyms or influencers.
These pop-ups are designed to:
While it’s still primarily digital, this hybrid approach helps keep the brand personal and experiential.
| Brand | Retail Presence | Primary Model | Price Range |
|---|---|---|---|
| AYBL | Online-only | DTC eCommerce | £30–£60 |
| Lululemon | 600+ global stores | Retail + online | £80–£120 |
| Alo Yoga | 40+ stores worldwide | Retail + digital | £90–£130 |
| Gymshark | Limited flagships | Mostly online | £40–£80 |
This shows that AYBL positions itself as a digital-native challenger brand — focusing on online convenience, not physical luxury.
If you’re ordering from AYBL for the first time:
For customers who value ease, comfort, and global access, AYBL’s online model is a win.
Q1: Does AYBL have stores in the US?
No, AYBL operates online only but offers fast US delivery.
Q2: Where is AYBL shipped from?
From warehouses in the UK and Europe, with global distribution.
Q3: Will AYBL open physical stores soon?
There’s no official plan yet, but pop-up experiences are becoming more frequent.
Q4: Can I trust AYBL’s online sizing?
Yes — sizes are consistent and most reviews confirm accurate fits, though always check the chart for your region.
At FuKi Yoga, we specialize in supporting digital-native yoga and activewear startups that sell directly online — just like AYBL.
We help founders by providing:
If you want to build your own online-only yoga or activewear brand, FuKi Yoga can help you scale from prototype to global sales — all under one production system.