If you’ve browsed Amazon or TikTok for activewear, you’ve probably seen CRZ Yoga — often called the “Lululemon dupe.”
But where exactly is CRZ Yoga from? Many buyers assume it’s American because of its branding, while others believe it’s a Chinese company.
As someone experienced in OEM yoga wear manufacturing, I’ll break down the real story — clearly and factually.
CRZ Yoga is a Chinese-owned activewear brand, founded and operated by a company based in Xiamen, Fujian, China.
However, the brand strategically markets itself as “CRZ Yoga – The Nakedfeel Activewear from California” to appeal to Western consumers.
It’s a global hybrid model — Chinese manufacturing + Western-style branding.
CRZ Yoga was founded around 2016 by a Chinese apparel group specializing in performance fabrics.
The brand’s headquarters and main operations are in Xiamen, China, one of the country’s top apparel export hubs — the same region known for high-end yoga and sportswear manufacturing.
| Detail | Information |
|---|---|
| Ownership | Chinese private company |
| Headquarters | Xiamen, Fujian, China |
| Market Focus | U.S., U.K., Europe |
| Founded | 2016 |
| Main Channels | Amazon, Official Website, Walmart, TikTok Shop |
The company leverages China’s mature supply chain to deliver premium quality at competitive prices.
CRZ Yoga’s branding strategy intentionally mirrors American lifestyle aesthetics — clean websites, minimalist packaging, and English-only marketing.
Here’s why many assume it’s American:
This smart localization gives CRZ Yoga the trust and familiarity often associated with Western activewear brands.
All CRZ Yoga products are manufactured in China, in the same type of high-tech factories that also produce garments for premium Western labels.
| Product Line | Origin | Certification |
|---|---|---|
| Nakedfeel Leggings | China | OEKO-TEX® Certified |
| Butterluxe Collection | China | Bluesign® Fabrics |
| Lounge & Training Sets | China | Ethical factory audited (BSCI) |
The brand’s in-house production helps maintain quality control, consistent sizing, and lower costs — key reasons for its rapid growth.
CRZ Yoga isn’t a copycat — it’s a cost-effective alternative built with similar fabric technology.
| Feature | CRZ Yoga | Lululemon |
|---|---|---|
| Price Range (Leggings) | $28–$38 | $98–$128 |
| Fabric Tech | Nakedfeel™, Butterluxe™ | Nulu™, Everlux™ |
| Origin | China | Vietnam, Cambodia, China |
| Design Style | Minimalist & modern | Technical & premium |
| Market Strategy | Accessible performance wear | Luxury athleisure |
In my experience comparing both brands’ fabric samples, CRZ Yoga offers 85–90% of Lululemon’s feel at one-third of the price — thanks to efficient supply chain management.
Yes — despite being Chinese-owned, CRZ Yoga has earned strong consumer trust internationally.
It’s known for:
The brand shows how Chinese manufacturers can evolve into direct-to-consumer powerhouses — combining production expertise with global marketing.
Q1: Is CRZ Yoga a Chinese or American brand?
It’s a Chinese brand, designed and produced in China but marketed globally.
Q2: Are CRZ Yoga leggings made in the same factories as Lululemon?
In some cases, yes — both source from certified performance factories in Asia.
Q3: Is CRZ Yoga ethical?
Yes. Many of its factories hold BSCI and OEKO-TEX certifications ensuring fair and safe conditions.
Q4: Why are CRZ Yoga leggings so affordable?
Because it’s a factory-direct model, cutting out middlemen and retail markups.
At FuKi Yoga, we help emerging activewear brands achieve what CRZ Yoga did —
blend manufacturing excellence with strong brand storytelling.
Our expertise includes:
Whether you want to build a Western-style yoga label or a B2B wholesale brand, FuKi Yoga helps you stand out globally — with design, quality, and ethics aligned.
👉 Visit https://fukiyoga.com to start your brand journey.