Yes—Kate Hudson remains actively involved with Fabletics, but her role is more strategic than day-to-day.
She co-founded the company in 2013 and continues as brand ambassador, spokesperson, and board member.
Today, day-to-day operations are run by the corporate team under TechStyle Fashion Group (now Fabletics, Inc.), while Hudson focuses on high-level creative direction and marketing campaigns.
Her enduring presence is clear in interviews, Fabletics social channels, and major product launches.
Even if she isn’t approving every design, her personal brand continues to shape customer perception.
| Brand | Celebrity Founder | Current Involvement |
|---|---|---|
| Fabletics | Kate Hudson | Co-founder, creative director, active in campaigns |
| Skims | Kim Kardashian | CEO-level oversight and design input |
| Good American | Khloé Kardashian | Co-founder and active marketing face |
Compared with peers, Fabletics demonstrates one of the longest-running founder-brand relationships, adding trust and continuity.
You might choose Fabletics if:
If you prefer non-subscription shopping or ultra-premium technical fabrics, you might also explore Alo Yoga or Lululemon.
Q1: Did Kate Hudson sell her stake?
No. She remains an equity partner and key public figure.
Q2: Does Kate design every product?
Not every item. She collaborates on key collections and approves major creative directions.
Q3: Is Fabletics still owned by TechStyle?
TechStyle has rebranded operations to Fabletics, Inc., but the company remains privately held with Hudson as co-founder.
Q4: How often does Kate appear in campaigns?
Seasonally—especially for major launches or global marketing pushes.
If you plan to build a celebrity-backed activewear label, FuKi Yoga offers:
From concept to worldwide launch, FuKi Yoga provides the manufacturing and creative backbone for founders who want lasting influence like Kate Hudson’s with Fabletics.