Is Sweaty Betty Owned by Lululemon?

When researching premium yoga and activewear brands, a common question arises:
Is Sweaty Betty actually owned by Lululemon?
This article gives a clear, fact-based answer with brand background, comparisons, and what it means for shoppers.


Table of Contents


Quick Answer

No — Sweaty Betty is not owned by Lululemon.
Sweaty Betty is a British activewear brand acquired in 2021 by Wolverine Worldwide,
the U.S. company behind Merrell and Saucony.
Lululemon remains an independent Canadian company.

👉 Check the official Sweaty Betty website for brand history and sustainability updates.


Who Actually Owns Sweaty Betty

Year Key Event Owner
1998 Brand founded in London by Tamara & Simon Hill-Norton Independent
2021 Acquired for ~$410M Wolverine Worldwide
Today Operates globally with stores in UK, US & online Wolverine Worldwide

Sweaty Betty is now part of Wolverine’s portfolio, not a Lululemon subsidiary.


Sweaty Betty vs Lululemon: Brand Comparison

Feature Sweaty Betty Lululemon
Headquarters London, UK Vancouver, Canada
Ownership Wolverine Worldwide Independent (public company)
Price Range Premium but often slightly lower Premium high-end
Signature Products Power Leggings, thermal yoga pants Align Leggings, Wunder Under series
Design Focus Bold prints, fashion-forward Minimalist, technical fabrics
Sustainability Recycled fabrics, eco-packaging Expanding with sustainable materials

👉 From my testing, Sweaty Betty feels slightly softer and warmer in cold climates,
while Lululemon excels in performance fabrics for hot yoga and high-sweat workouts.


Why People Confuse the Two

  • Premium yoga positioning: Both focus on stylish, functional activewear.
  • Global reach: Stores in major cities worldwide.
  • Overlap in product types: Yoga leggings, bras, and lifestyle apparel.

However, their supply chains, leadership, and corporate structures are independent.


FAQs

Q1: Are Sweaty Betty leggings as durable as Lululemon’s?
Yes. Many customers say the Power Legging line performs equally well.

Q2: Does Lululemon own any other activewear brands?
No. Lululemon is a single-brand company.

Q3: Are their fabrics similar?
Both use high-performance blends (nylon/spandex).
Sweaty Betty leans toward thermal and cold-weather tech,
while Lululemon’s Nulu® and Luxtreme® excel in sweat-wicking.


Final Thoughts

Sweaty Betty and Lululemon may compete in the same premium market,
but ownership is separate:

  • Sweaty Betty → owned by Wolverine Worldwide
  • Lululemon → an independent Canadian company

Both deliver high-quality yoga leggings and activewear,
so your choice depends on style, price, and intended use.

For more comparisons on eco-fabrics and private-label possibilities,
explore the FuKi Yoga Blog for sourcing insights.

owen@bless-dg.com

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