As a yoga and activewear supplier, I’m often asked if Vuori is linked to Lululemon.
This guide explains the real relationship between these two brands, how their business models differ,
and why their shared market space doesn’t mean shared ownership.
No, Vuori is not affiliated with Lululemon.
Vuori is a California-based activewear company founded in 2015 and operates independently,
while Lululemon is a Canadian brand founded in 1998.
They are competitors in the premium athleisure market but have no corporate ownership connection.
| Brand | Headquarters | Ownership Status | Main Focus |
|---|---|---|---|
| Vuori | California, U.S. | Private, venture-backed | Yoga, lifestyle, and men’s activewear |
| Lululemon | Vancouver, Canada | Public company (NASDAQ: LULU) | Yoga, run, training, accessories |
Both companies target the premium activewear market but emphasize different priorities.
| Category | Vuori | Lululemon |
|---|---|---|
| Design | West-coast casual, versatile | Studio-focused, technical performance |
| Materials | Recycled, eco-friendly fabrics | Proprietary fabrics (e.g., Nulu®, Luon®) |
| Price Range | Moderate-to-premium | Premium |
| Target Audience | Both men and women; strong menswear | Primarily women with expanding menswear |
| Retail Presence | Growing U.S. and global stores | Global retail and e-commerce leader |
Vuori appeals to a broader lifestyle crowd,
while Lululemon focuses heavily on dedicated yoga and training gear.
| Brand | Typical Leggings Price | Key Value Point |
|---|---|---|
| Vuori | $84–$98 | Eco fabrics and everyday versatility |
| Lululemon | $98–$128 | High-end technical fabrics and longevity |
👉 Both offer premium products, but Vuori often balances sustainability and price more aggressively.
Q1: Is Vuori part of Lululemon’s company portfolio?
No. Vuori is completely independent and not owned or operated by Lululemon.
Q2: Why do people think Vuori is related to Lululemon?
Because both compete in the premium yoga and athleisure category with similar product lines.
Q3: Can I find Vuori products in Lululemon stores?
No. Each brand maintains separate retail and online stores.
Vuori and Lululemon are independent competitors that simply share a high-end activewear audience.
Both excel in quality and style but differ in origin, ownership, and fabric philosophy.
If you’re looking to create custom eco-friendly yoga leggings or activewear
that combine premium fabrics, sustainable practices, and personalized design,
visit FuKi Yoga to explore OEM/ODM services.
This article offers factual insights for customers comparing Vuori and Lululemon,
helping you make confident buying or manufacturing decisions.