If you’ve ever wondered whether Vuori — the California-based premium activewear brand — actually manufactures in the U.S., you’re not alone.
As someone who works closely with activewear factories and brand founders, I’ve seen firsthand how “Designed in the USA” often differs from “Made in the USA.”
Here’s what’s really behind Vuori’s production story and why it matters to conscious consumers.
No — Vuori is not made in the USA.
While the brand is designed and headquartered in Encinitas, California, most of its production takes place in Vietnam, China, and other certified international factories.
This allows Vuori to maintain premium quality while keeping prices competitive in the luxury athleisure market.
Vuori’s manufacturing network extends across Asia and Central America, similar to other top-tier activewear companies like Lululemon and Alo Yoga.
| Category | Vuori |
|---|---|
| Headquarters | Encinitas, California, USA |
| Manufacturing | Vietnam, China, Cambodia, and El Salvador |
| Fabric Source | Recycled polyester, nylon, and elastane |
| Certifications | Fair Trade Certified™ partners, Bluesign® approved mills |
Even though Vuori isn’t U.S.-made, it maintains strict quality control and ethical sourcing standards for its overseas production.
From my perspective as a manufacturing consultant, the choice isn’t about cost alone — it’s about capability.
Producing activewear requires specialized machines, elastic fiber expertise, and dyeing technology that only certain Asian factories have perfected.
Key reasons Vuori manufactures abroad:
Vuori’s “Performance Jogger” and “Halo Leggings” lines, for example, rely on fabric blending that’s only feasible in factories with technical microfiber capabilities.
Yes. Vuori focuses on responsible manufacturing and transparency rather than domestic production.
The brand’s sustainability goals include:
So, while not “Made in the USA,” Vuori’s supply chain aligns with ethical global standards — balancing sustainability and accessibility.
| Feature | Vuori | American Giant | Beyond Yoga |
|---|---|---|---|
| Headquarters | California, USA | North Carolina, USA | California, USA |
| Manufacturing | Vietnam, China, El Salvador | 100% USA | Vietnam (ethical partners) |
| Price Range (Leggings) | $80–$120 | $90–$130 | $90–$110 |
| Sustainability Focus | Global Fair Trade, recycled fabrics | Domestic supply chain | Recycled materials, inclusivity |
| Target Market | Athleisure & lifestyle wear | Classic basics | Yoga & comfort-focused |
In short: Vuori blends global production efficiency with California design ethos, while brands like American Giant keep it fully domestic but at higher costs.
Q1: Is Vuori made in the USA?
No. Vuori’s design team is in California, but production is mainly in Asia and Central America.
Q2: Is Vuori ethically made?
Yes. Vuori partners with certified ethical factories that ensure fair wages and environmental standards.
Q3: Does Vuori use sustainable fabrics?
Yes — most collections use recycled polyester and nylon blends sourced from Bluesign®-approved mills.
Q4: Are any Vuori products made in America?
Only a few limited-edition accessories may be finished in the U.S., but apparel is globally produced.
At FuKi Yoga, we help activewear brands like Vuori achieve the same quality and sustainability standards through OEM and ODM services.
Our services include:
If you aim to build a premium yet sustainable activewear brand, FuKi Yoga can help you manufacture responsibly — with transparency, style, and trust.
👉 Visit https://fukiyoga.com to learn more.