When I first discovered aim’n activewear, I wondered what the name meant.
It looked simple yet empowering — almost like a mantra.
So, what does “aim’n” actually stand for?
As someone who works in the yoga apparel industry and studies brand storytelling,
I can confirm: “aim’n” stands for “Aim High, Dream Big.”
It’s more than just a brand name — it’s a philosophy of empowerment and self-confidence.
aim’n = Aim High, Dream Big.
The name symbolizes ambition, strength, and the belief that women can achieve anything.
It reflects the founders’ goal to make activewear that empowers women — both mentally and physically.
In short, “aim’n” is not just a brand name, but a message: always aim higher.
The name is short for “aiming,” but stylized as aim’n to make it playful and memorable.
It’s a modern expression of focus and positivity — perfectly aligned with today’s wellness mindset.
| Element | Meaning |
|---|---|
| “Aim” | Set your goals high |
| “’n” (apostrophe) | Represents continuation — to keep going |
| Slogan | Aim High, Dream Big |
When I first heard it, I thought it sounded like a motivational quote — and that’s exactly the point.
aim’n was created to inspire confidence in women through movement.
Everything — from the name to the color palette — reflects positivity, dreams, and determination.
Their mission can be summed up in three pillars:
The name “aim’n” embodies all three — a daily reminder to keep aiming higher.
aim’n was founded in 2013 in Sweden by Tekla Mathlein and Helen Van.
Both were mothers, athletes, and dreamers who wanted to build a brand that represented real women’s stories, not perfection.
Their approach resonated worldwide because it felt genuine and uplifting — not just another fitness label.
From my experience working with apparel startups, this type of mission-driven naming often becomes the strongest branding asset.
You can literally see and feel the “Aim High” spirit in aim’n’s products:
This emotional design approach builds customer loyalty far beyond trends.
| Brand | Origin | Core Message | Target Audience | Style Tone |
|---|---|---|---|---|
| aim’n | Sweden | Aim High, Dream Big | Active women & mothers | Minimal, feminine |
| Lorna Jane | Australia | Move, Nourish, Believe | Fitness-conscious women | Sporty classic |
| Alo Yoga | USA | Mindful Movement | Yoga & lifestyle lovers | Luxe & zen |
| FuKi Yoga (OEM) | China | Empower Your Brand | B2B private label clients | Custom-designed |
aim’n stands out because its brand name itself is motivational, unlike most fashion labels.
From a marketing perspective, “aim’n” succeeds because:
Brands like aim’n prove that a meaningful name + authentic message = global growth.
Q1: What does aim’n stand for?
It stands for Aim High, Dream Big — a motivational brand motto.
Q2: Is aim’n Swedish or New Zealand-owned?
aim’n is Swedish, with warehouses in NZ and Australia.
Q3: What inspired the name?
The founders wanted a name that represented ambition, positivity, and perseverance.
Q4: Does aim’n have a slogan?
Yes — “Aim High, Dream Big,” which appears in many of their campaigns.
At FuKi Yoga, we help yoga and activewear brands craft their own stories — just like aim’n did.
A meaningful name and message can define how your customers feel about your brand.
Our services include:
If you want to build a brand that stands for something real,
partner with FuKi Yoga — where sustainability and storytelling meet.
👉 Learn more: Visit FuKiYoga.com – Ethical Activewear Manufacturer