When I first started following AIM'N Activewear, I noticed something interesting — their website looked local no matter where I was shopping from: Sweden, Australia, or New Zealand.
That made me wonder: Where is AIM'N actually based?
As someone who works closely with activewear manufacturing and brand localization, I’ve researched AIM'N’s operations in detail.
Here’s what I found.
AIM'N is based in Halmstad, Sweden, where its global headquarters and design team operate.
However, the brand also maintains regional warehouses and teams in Australia and New Zealand to support fast shipping and localized customer service.
In short: AIM'N is a Swedish brand with international operations — a great example of global reach built from Nordic roots.
AIM'N was founded in 2013 in Halmstad, Sweden, by Tekla Mathlein and Helen Van.
The founders’ idea was to create a brand that represents confidence, femininity, and empowerment through activewear.
From a business perspective, Halmstad remains the center for:
| Location | Function | Established |
|---|---|---|
| Halmstad, Sweden | Global HQ, design, marketing | 2013 |
| Auckland, New Zealand | E-commerce & logistics hub | 2017 |
| Adelaide, Australia | Regional support & fulfillment | 2018 |
AIM'N operates a decentralized logistics model, meaning their teams are spread out to support local delivery and regional customer needs.
This approach helps reduce shipping times and carbon footprint — aligning with their sustainability mission.
As someone who works with B2B apparel logistics, I can say this hybrid setup is becoming standard among fast-scaling global brands.
| Region | Website | Primary Role |
|---|---|---|
| Europe | aimn.com | Serves EU & UK customers |
| Australia | aimn.com.au | Regional site for AU orders |
| New Zealand | aimn.nz | Localized e-commerce & warehouse |
| Rest of World | Global HQ | Oversees international operations |
By maintaining physical presence in Oceania, AIM'N builds local trust while staying true to its Swedish design identity.
From my experience consulting with fitness and yoga brands, AIM'N’s global expansion follows a clear logic:
This strategy helps AIM'N stay both global and personal — a balance many new brands strive for.
| Brand | Headquarters | Regional Hubs | Global Reach | Localization Strategy |
|---|---|---|---|---|
| AIM'N | Sweden | NZ, AU | High | Multi-site regional stores |
| Lululemon | Canada | US, EU, Asia | Very High | Physical stores & DTC |
| Alo Yoga | USA | EU, Asia | Medium | Online & flagship stores |
| FuKi Yoga (OEM) | China | Global shipping hubs | Flexible | B2B production & branding |
AIM'N’s structure shows how even a mid-sized brand can achieve international reach without losing identity.
For shoppers, AIM'N’s multi-region presence means:
For me as a manufacturer, it’s also a case study in how strong logistics and branding go hand in hand.
If you’re building a global yoga or gymwear brand, take note: localizing your customer experience can multiply engagement and loyalty.
Q1: Where is AIM'N based?
AIM'N is based in Halmstad, Sweden, with hubs in New Zealand and Australia.
Q2: Does AIM'N have offices in New Zealand?
Yes — they have a regional warehouse and online store at aimn.nz.
Q3: Where are AIM'N products made?
Mostly in Asia, using audited, ethical manufacturing partners.
Q4: Is AIM'N a global brand?
Yes — AIM'N ships worldwide and maintains a global community across continents.
At FuKi Yoga, we help activewear brands expand internationally —
from small startups to established names — through custom OEM/ODM manufacturing and strategic scaling support.
Our expertise includes:
If you’re ready to take your activewear brand global — just like AIM'N —
partner with FuKi Yoga to build your sustainable, scalable, and globally recognized identity.
👉 Learn more: Visit FuKiYoga.com – Global Activewear Manufacturer