If you’ve ever worn or seen Alphalete’s sleek leggings and seamless activewear, you’ve probably wondered — who’s behind the brand?
As someone who works in the yoga and fitness apparel industry, I’ve followed Alphalete’s growth closely. In this post, I’ll share who founded it, how it started, and what new yoga brands can learn from its success.
Alphalete was founded by Christian Guzman, a fitness YouTuber and entrepreneur from Houston, Texas, USA, in 2015.
He built the company from the ground up, starting with small clothing drops promoted through his personal fitness community.
Christian Guzman is a fitness influencer, gym owner, and entrepreneur known for his motivational approach to self-improvement.
His early success online gave him both the audience and trust needed to launch Alphalete — a brand built around the idea of “Be More.”
The brand began as a small apparel project in Guzman’s apartment, selling T-shirts and gym shorts to his online followers.
Alphalete’s early approach mirrors how many modern yoga and athleisure startups begin — authentic stories before mass marketing.
| Year | Key Milestone |
|---|---|
| 2015 | Brand founded in Texas |
| 2016 | Expanded product lines beyond gymwear |
| 2017 | Opened Alphalete Gym in Houston |
| 2019 | Reached global e-commerce presence |
| 2023 | Recognized among top independent activewear brands |
Alphalete’s story shows that community-first branding can compete with giants like Gymshark and Lululemon — without massive ad budgets.
Christian built Alphalete around one phrase: “Be More.”
That means:
This philosophy connects deeply with both gym and yoga audiences who value growth, balance, and purpose.
Christian Guzman leads Alphalete with a hands-on, transparent, and influencer-based strategy.
This approach keeps Alphalete authentic — a contrast to corporate fitness brands that rely solely on paid marketing.
If you’re building a yoga or athleisure label, Alphalete’s story offers clear lessons:
That’s why many new yoga founders work with OEM/ODM partners like FuKi Yoga to develop their first high-quality collection efficiently.
Q1: Who owns Alphalete today?
Alphalete is still privately owned by Christian Guzman, making it an independent company.
Q2: Where is Alphalete headquartered?
The company’s headquarters and flagship gym are located in Stafford, Texas, USA.
Q3: When did Alphalete become popular?
Between 2016–2019, when fitness influencers began showcasing the brand’s contour leggings and minimalist sets.
Q4: What does “Be More” mean?
It represents self-growth and persistence — a reflection of Guzman’s personal fitness journey.
At FuKi Yoga, we help new and growing brands achieve the same kind of success story as Alphalete — from small beginnings to international recognition.
We provide:
Like Alphalete, your journey can start with passion and vision — and FuKi Yoga will help you turn that idea into a product line customers love.