As someone who works closely with yoga apparel sourcing and manufacturing, I often get asked:
Who owns Beyond Yoga?
This guide explains who the real owner is, how it influences design, sustainability, and pricing, and what it means for yoga lovers and brand buyers.
Beyond Yoga is owned by Levi Strauss & Co., the same parent company behind Levi’s denim.
Levi Strauss acquired Beyond Yoga in 2021, making it a key part of their premium activewear expansion.
Learn more on Beyond Yoga’s official site and Levi Strauss corporate page.
| Timeline | Key Event |
|---|---|
| 2005 | Beyond Yoga founded in Los Angeles |
| 2021 | Acquired by Levi Strauss & Co. |
Key Insight:
Levi’s long history of fabric innovation and global distribution helps Beyond Yoga grow internationally while keeping its California-based design and production.
Levi Strauss’ backing brings:
This means consistent sizing, durable leggings, and cleaner manufacturing.
| Brand | Parent Company | Design Focus | Sustainability |
|---|---|---|---|
| Beyond Yoga | Levi Strauss & Co. | Ultra-soft, daily wear | ★★★★☆ |
| Lululemon | Independent | Performance & yoga tech | ★★★★☆ |
| Vuori | Independent | Lifestyle & surf style | ★★★★☆ |
| prAna | Columbia Sportswear | Fair Trade, adventure | ★★★★★ |
Q1: Does Levi’s ownership change Beyond Yoga’s style?
No. Beyond Yoga keeps its signature buttery-soft fabrics and inclusive sizing.
Q2: Are Beyond Yoga products still made in Los Angeles?
Mostly yes. Core production remains U.S.-based, with global materials support.
Q3: Has pricing changed since the acquisition?
Prices remain premium but stable, reflecting Levi’s scale efficiencies.
If you’re looking for custom, sustainable yoga wear for your own brand,
FuKi Yoga specializes in eco-friendly fabrics, private-label manufacturing, and low-MOQ production.
From buttery leggings to breathable tops, FuKi Yoga helps you build a unique, green activewear line.
Beyond Yoga is owned by Levi Strauss & Co., a partnership that supports premium quality, eco-conscious growth, and global reach.
Whether you’re shopping for personal use or sourcing for a brand, this ownership ensures long-term reliability and style consistency.
For more yoga industry insights and sustainable manufacturing guidance,
visit the FuKi Yoga Blog.