When I first researched Born Living Yoga, I wasn’t just drawn to its elegant minimalist design — I was curious about the leadership behind the brand’s success.
As someone working in the yoga apparel industry, I often find that a brand’s vision reflects its founder’s philosophy.
So, who is the CEO of Born Living Yoga?
The company is led by Alfonso de Gauna, the founder and CEO, based in Madrid, Spain.
Under his leadership, Born Living Yoga has grown from a local yoga-wear label into an internationally recognized sustainable activewear brand.
Born Living Yoga is led by CEO and founder Alfonso de Gauna, a Spanish entrepreneur passionate about sustainability, performance fabrics, and mindful fashion.
He’s known for combining eco-conscious production with modern European aesthetics — helping the brand stand out among global yoga wear labels.
His leadership philosophy is clear: style, performance, and sustainability can coexist.
Alfonso de Gauna is the founder and CEO of Born Living Yoga, established in 2017 in Madrid, Spain.
Before creating the brand, he worked in fashion distribution and textile management, gaining first-hand insight into ethical production and European manufacturing standards.
What makes him stand out is his belief that activewear can inspire a conscious lifestyle — not just a fitness wardrobe.
| Detail | Information |
|---|---|
| Full Name | Alfonso de Gauna |
| Role | Founder & CEO of Born Living Yoga |
| Headquarters | Madrid, Spain |
| Founded | 2017 |
| Focus | Sustainable yoga and lifestyle wear |
In interviews, Alfonso described the brand’s beginnings as a response to fast fashion and the lack of sustainable yoga apparel in Europe.
He saw an opportunity to create garments that honor both movement and mindfulness — designed to look elegant in the studio and beyond.
From my perspective working with yoga apparel factories, that kind of vision is what allows a brand to scale globally — combining fashion appeal with responsible production.
Born Living Yoga isn’t just about leggings; it’s a lifestyle centered on awareness and self-care.
Under Alfonso’s leadership, Born Living Yoga follows three clear principles:
These values are reflected in their eco-certified materials, minimalist silhouettes, and Mediterranean-inspired color tones.
Born Living Yoga’s expansion reflects strategic leadership.
Here’s how the brand evolved over time:
| Year | Milestone |
|---|---|
| 2017 | Founded in Madrid |
| 2019 | Expanded across EU eCommerce platforms |
| 2021 | Launched global shipping & influencer collaborations |
| 2023 | Recognized among top sustainable yoga brands in Europe |
| 2024 | Began fabric innovation partnerships for recycled textiles |
Today, the brand’s clean design and sustainable production have made it a favorite across Spain, France, and Northern Europe.
| Brand | CEO / Founder | Origin | Focus | Price Range |
|---|---|---|---|---|
| Born Living Yoga | Alfonso de Gauna | Spain | Sustainable yoga & lifestyle | $70–$130 |
| Girlfriend Collective | Ellie & Quang Dinh | USA | Recycled performance wear | $65–$120 |
| Alo Yoga | Danny Harris | USA | Luxury & street yoga wear | $90–$160 |
| FuKi Yoga (OEM) | — | China | Custom private label manufacturing | Custom pricing |
Born Living Yoga holds a unique position — a European label that blends style, sustainability, and mindfulness without luxury markups.
Q1: Who is the CEO of Born Living Yoga?
Alfonso de Gauna, founder and CEO, based in Madrid, Spain.
Q2: When was the brand founded?
Born Living Yoga was founded in 2017.
Q3: What is the brand known for?
Eco-friendly yoga apparel made with recycled, low-impact fabrics.
Q4: Is Born Living Yoga a global brand?
Yes, it’s sold internationally across Europe, the UK, and online platforms.
Q5: What is the leadership style of its CEO?
Visionary and sustainability-driven — focused on blending performance with ethics.
At FuKi Yoga, we help yoga and athleisure brands — just like Born Living Yoga — develop, produce, and scale sustainably.
We work with global designers to transform creative visions into ethical, performance-driven products.
Our expertise includes:
If you’re inspired by Born Living Yoga’s story and want to build your own sustainable brand,
FuKi Yoga can help you bring your idea to life — with the same quality and purpose-driven approach.
👉 Learn more: Visit FuKiYoga.com – Sustainable Yoga Wear Manufacturer