Alo Yoga is one of the most talked-about activewear brands today, worn by celebrities, influencers, and yoga instructors worldwide.
But many people don’t know the answer to a simple question: Who actually owns Alo Yoga?
As someone working in the yoga apparel manufacturing industry, I’ve followed Alo’s business and supply chain closely. Here’s the clear, simple breakdown.
Alo Yoga is privately owned by co-founders Danny Harris and Marco DeGeorge.
They founded the brand in 2007 in Los Angeles and still control it today—Alo Yoga is not owned by Lululemon, Nike, or any large corporation.
The company operates under their parent company Color Image Apparel, Inc., which also owns Bella + Canvas.
| Brand | Owners | Parent Company | Founded | Headquarters |
|---|---|---|---|---|
| Alo Yoga | Danny Harris & Marco DeGeorge | Color Image Apparel | 2007 | Los Angeles, USA |
Unlike other activewear brands bought by big groups (like Beyond Yoga being acquired by Levi’s), Alo Yoga remains independently owned and managed.
I find Alo Yoga’s origin unique because it wasn’t created by a fashion company—it was built by two entrepreneurs passionate about yoga culture.
Today, Alo Yoga is sold in over 80 countries and worn by stars like Hailey Bieber, Kendall Jenner, and Gigi Hadid.
No. Alo Yoga:
This gives Alo Yoga more control over:
From my experience in garment production, ownership affects three major things:
| Factor | Why It Matters for Alo Yoga |
|---|---|
| Quality Control | Privately owned = better oversight of fabrics and fit |
| Ethical Manufacturing | Alo produces mainly in Los Angeles, not fast-fashion factories |
| Brand Identity | Founders still shape design, rather than corporate shareholders |
This is why Alo feels more like a premium, lifestyle-driven brand rather than a mass-market label.
| Brand | Ownership | Manufacturing | Price Range | Brand Position |
|---|---|---|---|---|
| Alo Yoga | Private, founder-owned | USA (LA) + limited offshore | $90–$130 | Luxury yoga & streetwear |
| Lululemon | Public company | Vietnam, Sri Lanka | $98–$160 | Athletic performance |
| Beyond Yoga | Owned by Levi Strauss | USA + offshore | $70–$120 | Soft basics & inclusivity |
| CRZ Yoga | China-based private | China | $28–$45 | Affordable Lululemon dupe |
| FuKi Yoga | OEM manufacturer | China (eco-certified) | Custom | Private label production |
Q1: Who owns Alo Yoga?
Danny Harris and Marco DeGeorge, under Color Image Apparel.
Q2: Is Alo Yoga owned by Lululemon?
No. They are completely separate companies.
Q3: Is Alo Yoga a private or public company?
It is a privately owned company (not on the stock market).
Q4: Does Alo Yoga manufacture in the USA?
Yes — many pieces are produced in Los Angeles, although some production also happens overseas.
At FuKi Yoga, we help new yoga and athleisure brands create collections with the same premium quality seen in Alo Yoga—without needing a huge budget or factory ownership.
We offer:
If you want to build a brand with the quality and identity of Alo Yoga —
FuKi Yoga can help turn your idea into a real product line.
👉 Explore more: https://fukiyoga.com