As someone who’s worn both Vuori and Lululemon for yoga and daily wear, I’ve seen why these two names come up in almost every conversation about premium activewear.
They share the same audience — people who want comfort, quality, and style — but their stories and production philosophies are quite different.
Let’s break down why Vuori is often called “the next Lululemon,” and whether that comparison really holds up.
People compare Vuori to Lululemon because both make high-quality, minimalist activewear that blends performance and everyday comfort.
Vuori feels more California casual, while Lululemon is more performance-driven and structured.
In short: Vuori = relaxed luxury; Lululemon = athletic precision.
Both brands appeal to yoga practitioners, athletes, and professionals seeking comfort without sacrificing style.
But beyond that, their business models and product philosophies overlap:
| Aspect | Vuori | Lululemon |
|---|---|---|
| Founded | 2015, Encinitas, California | 1998, Vancouver, Canada |
| Focus | Lifestyle performance wear | Technical yoga & training apparel |
| Target Audience | Relaxed, coastal lifestyle | Fitness & studio enthusiasts |
| Price Range | $80–$130 | $90–$150 |
While Lululemon built the foundation, Vuori became its laid-back American counterpart.
Lululemon pioneered luxury yoga wear in the early 2000s, focusing on performance leggings and studio apparel.
Vuori, born a decade later, leaned into West Coast surf and comfort culture — merging soft fabrics with functional design.
Their marketing also differs:
That distinction shows up in their tone, stores, and social media branding.
Fabric is where most people feel the difference.
| Feature | Vuori | Lululemon |
|---|---|---|
| Signature Fabric | DreamKnit™ | Nulu™ / Everlux™ |
| Texture | Ultra-soft, brushed, lounge-style | Smooth, compressive, high-performance |
| Fit | Relaxed | Sculpted |
| Durability | Medium-High | Very High |
💡 Personal take: Vuori’s DreamKnit™ joggers feel like loungewear disguised as yoga gear, while Lululemon’s Align leggings are sleek and gym-focused.
Both brands sit in the premium price range, but serve different moods.
| Comparison | Vuori | Lululemon |
|---|---|---|
| Price Range | $80–$130 | $90–$150 |
| Quality | High | Very High |
| Style | Casual athletic | Studio performance |
| Ideal For | Yoga, travel, casual | Training, yoga, studio fitness |
Vuori aims for versatility and comfort, while Lululemon remains focused on technical precision and brand prestige.
This is one area where both brands are improving — though neither is fully carbon-neutral yet.
| Brand | Sustainability Effort | Manufacturing Regions |
|---|---|---|
| Vuori | Recycled materials, Climate Neutral Certified | Ethical factories in Asia |
| Lululemon | Recycled fabrics, water-efficient dyeing | Vietnam, China, Sri Lanka |
Both invest heavily in long-lasting materials and ethical production, which partly explains their price tags.
Still, smaller OEM brands (like FuKi Yoga) now offer similar sustainability at more flexible costs.
Choose Vuori if you want:
Choose Lululemon if you prefer:
Think of it like this: Vuori is comfort-first, Lululemon is performance-first.
Q1: Is Vuori the same quality as Lululemon?
Yes, though their fabrics differ — Vuori prioritizes softness, while Lululemon emphasizes compression and structure.
Q2: Is Vuori owned by Lululemon?
No. Vuori is an independent California-based company founded by Joe Kudla.
Q3: Which brand is more sustainable?
Vuori has Climate Neutral certification, while Lululemon reports more progress in circular materials — both are improving.
At FuKi Yoga, we work with emerging yoga and activewear brands to achieve the same premium standards as Vuori or Lululemon — but with sustainable OEM production.
Our services include:
If you’re building your own yoga brand, FuKi Yoga helps you create products that feel like Vuori, perform like Lululemon, and align with your brand’s mission.
👉 Visit fukiyoga.com to explore how we support ethical, high-quality yoga apparel manufacturing.