When I first came across aim’n activewear, I noticed its popularity in New Zealand and Australia — many fitness influencers wore it and tagged “aimn.nz.”
That made me wonder: is aim’n actually a New Zealand brand?
After looking into its background — and as someone who works closely with yoga and gymwear manufacturing — I can confidently say:
❌ No, aim’n is not a New Zealand brand.
It’s originally a Swedish activewear company that later expanded its presence in New Zealand and Australia.
Table of Contents
- Quick Answer
- 1. Where aim’n Comes From
- 2. Why People Think aim’n Is From New Zealand
- 3. How aim’n Expanded to Australasia
- 4. Comparison: aim’n vs Other Global Brands
- 5. Should You Choose aim’n?
- FAQs
- How FuKi Yoga Helps Build Global Activewear Brands
Quick Answer
aim’n was founded in Sweden in 2013 by Tekla Mathlein and Helen Van, two women who wanted to inspire confidence through fashionable activewear.
The company later launched aimn.nz and aimn.com.au to serve its fast-growing customer base in New Zealand and Australia, but its headquarters remain in Halmstad, Sweden.
In short: aim’n is a Swedish brand with a strong presence in New Zealand, not a NZ-owned company.
1. Where aim’n Comes From
aim’n was founded in Halmstad, Sweden, and its name stands for “Aim High, Dream Big.”
The founders — both fitness and fashion enthusiasts — set out to create a brand that combines comfort, confidence, and creativity in sportswear.
From my perspective in manufacturing, aim’n’s success comes from Nordic design simplicity blended with functional, flattering fits — a combination that appeals globally.
| Attribute | aim’n |
|---|---|
| Founded | 2013 |
| Origin | Halmstad, Sweden |
| Founders | Tekla Mathlein & Helen Van |
| Ownership | Privately held |
| Market Focus | Women’s activewear |
| Global Reach | Europe, Australia, New Zealand |
2. Why People Think aim’n Is From New Zealand
There are a few good reasons why many people mistake aim’n as a NZ brand:
- Regional Website (aimn.nz):
aim’n runs a localized site for New Zealand with prices in NZD and local shipping. - Strong Social Media Presence:
Many Kiwi influencers collaborate with the brand, promoting it as part of the NZ fitness scene. - Fast Delivery and Local Warehouse:
aim’n operates a distribution center in New Zealand, creating the feeling of a “homegrown” label.
It’s a smart localization strategy — not origin confusion.
3. How aim’n Expanded to Australasia
From what I’ve observed in the industry, aim’n followed a classic DTC global expansion model:
- Step 1: Build strong brand recognition in Europe through online marketing.
- Step 2: Open regional e-commerce sites for major English-speaking markets.
- Step 3: Partner with local warehouses and influencers in NZ & AU.
This strategy gives the brand an “international yet local” image — similar to how brands like Lorna Jane (Australia) and Alo Yoga (USA) expanded globally.
| Region | Platform | Local Presence |
|---|---|---|
| Sweden | aimn.se | HQ & design team |
| Australia | aimn.com.au | Distribution hub |
| New Zealand | aimn.nz | Local warehouse & influencer marketing |
| Europe | aimn.com | EU online store |
4. Comparison: aim’n vs Other Global Brands
| Brand | Origin | Price Range (USD) | Style Focus | Sustainability Level |
|---|---|---|---|---|
| aim’n | Sweden | $70–$120 | Feminine & lifestyle | Medium |
| Lululemon | Canada | $90–$180 | Technical & premium | High |
| Alo Yoga | USA | $80–$160 | Fashion-forward | Medium |
| Lorna Jane | Australia | $70–$140 | Functional chic | Medium |
| FuKi Yoga | China (OEM/ODM) | Custom pricing | Brand-customized | High (eco fabrics) |
aim’n’s positioning is clear: affordable luxury with Scandinavian aesthetics — stylish yet performance-driven.
5. Should You Choose aim’n?
You’ll enjoy aim’n if you:
- Prefer minimalist, Scandinavian-inspired styles.
- Want feminine color palettes and flattering cuts.
- Support brands with local fulfillment and reliable quality.
- Value aesthetic design as much as function.
However, if you’re a studio owner, influencer, or new brand founder looking to create your own version of aim’n-style apparel,
that’s where FuKi Yoga comes in — we help brands design, source, and manufacture premium activewear globally.
FAQs
Q1: Is aim’n from New Zealand?
No. It’s a Swedish brand founded in 2013, with offices and warehouses in New Zealand for logistics.
Q2: Where are aim’n clothes made?
Most aim’n products are manufactured in Asia, in audited factories following ethical standards.
Q3: Who owns aim’n?
The brand is privately owned by founders Tekla Mathlein and Helen Van.
Q4: Is aim’n sustainable?
Partly — they use recycled fabrics and eco-friendly packaging in selected collections.
How FuKi Yoga Helps Build Global Activewear Brands
At FuKi Yoga, we help activewear brands around the world build their own success stories — just like aim’n did.
Whether you’re launching a small collection or scaling internationally, we make sustainable manufacturing simple and efficient.
Our services include:
- OEM/ODM production for yoga wear, gym wear, and athleisure
- Sustainable fabric sourcing (RPET, bamboo, Tencel, organic cotton)
- Private label customization for startups and influencers
- Ethical production under certified factories
- Low MOQ & flexible design development
- Global logistics for easy distribution to NZ, AU, EU, and the US
If you’re ready to build a brand with global reach and eco-conscious quality,
FuKi Yoga is your trusted partner in sustainable manufacturing.
👉 Learn more: Visit FuKiYoga.com – Global Activewear Manufacturer
