When I first started following AIM'N Activewear, I noticed something interesting — their website looked local no matter where I was shopping from: Sweden, Australia, or New Zealand.
That made me wonder: Where is AIM'N actually based?
As someone who works closely with activewear manufacturing and brand localization, I’ve researched AIM'N’s operations in detail.
Here’s what I found.
Table of Contents
- Quick Answer
- 1. AIM'N Headquarters and Origins
- 2. Global Offices and Distribution Centers
- 3. Why AIM'N Has Multiple Regional Sites
- 4. Comparison: AIM'N vs Other Global Activewear Brands
- 5. What It Means for Customers
- FAQs
- How FuKi Yoga Helps Brands Go Global
Quick Answer
AIM'N is based in Halmstad, Sweden, where its global headquarters and design team operate.
However, the brand also maintains regional warehouses and teams in Australia and New Zealand to support fast shipping and localized customer service.
In short: AIM'N is a Swedish brand with international operations — a great example of global reach built from Nordic roots.
1. AIM'N Headquarters and Origins
AIM'N was founded in 2013 in Halmstad, Sweden, by Tekla Mathlein and Helen Van.
The founders’ idea was to create a brand that represents confidence, femininity, and empowerment through activewear.
From a business perspective, Halmstad remains the center for:
- Design and creative direction
- Product development
- Brand management and marketing
| Location | Function | Established |
|---|---|---|
| Halmstad, Sweden | Global HQ, design, marketing | 2013 |
| Auckland, New Zealand | E-commerce & logistics hub | 2017 |
| Adelaide, Australia | Regional support & fulfillment | 2018 |
2. Global Offices and Distribution Centers
AIM'N operates a decentralized logistics model, meaning their teams are spread out to support local delivery and regional customer needs.
This approach helps reduce shipping times and carbon footprint — aligning with their sustainability mission.
As someone who works with B2B apparel logistics, I can say this hybrid setup is becoming standard among fast-scaling global brands.
| Region | Website | Primary Role |
|---|---|---|
| Europe | aimn.com | Serves EU & UK customers |
| Australia | aimn.com.au | Regional site for AU orders |
| New Zealand | aimn.nz | Localized e-commerce & warehouse |
| Rest of World | Global HQ | Oversees international operations |
By maintaining physical presence in Oceania, AIM'N builds local trust while staying true to its Swedish design identity.
3. Why AIM'N Has Multiple Regional Sites
From my experience consulting with fitness and yoga brands, AIM'N’s global expansion follows a clear logic:
- Localized pricing and taxes: customers can shop in their own currency.
- Faster shipping: regional warehouses reduce delivery time.
- Targeted marketing: localized social media and influencer campaigns.
- Community building: partnerships with fitness studios and local ambassadors.
This strategy helps AIM'N stay both global and personal — a balance many new brands strive for.
4. Comparison: AIM'N vs Other Global Activewear Brands
| Brand | Headquarters | Regional Hubs | Global Reach | Localization Strategy |
|---|---|---|---|---|
| AIM'N | Sweden | NZ, AU | High | Multi-site regional stores |
| Lululemon | Canada | US, EU, Asia | Very High | Physical stores & DTC |
| Alo Yoga | USA | EU, Asia | Medium | Online & flagship stores |
| FuKi Yoga (OEM) | China | Global shipping hubs | Flexible | B2B production & branding |
AIM'N’s structure shows how even a mid-sized brand can achieve international reach without losing identity.
5. What It Means for Customers
For shoppers, AIM'N’s multi-region presence means:
- Faster delivery and local returns
- Localized pricing in NZD or AUD
- Regional social media campaigns
- Consistent product quality worldwide
For me as a manufacturer, it’s also a case study in how strong logistics and branding go hand in hand.
If you’re building a global yoga or gymwear brand, take note: localizing your customer experience can multiply engagement and loyalty.
FAQs
Q1: Where is AIM'N based?
AIM'N is based in Halmstad, Sweden, with hubs in New Zealand and Australia.
Q2: Does AIM'N have offices in New Zealand?
Yes — they have a regional warehouse and online store at aimn.nz.
Q3: Where are AIM'N products made?
Mostly in Asia, using audited, ethical manufacturing partners.
Q4: Is AIM'N a global brand?
Yes — AIM'N ships worldwide and maintains a global community across continents.
How FuKi Yoga Helps Brands Go Global
At FuKi Yoga, we help activewear brands expand internationally —
from small startups to established names — through custom OEM/ODM manufacturing and strategic scaling support.
Our expertise includes:
- Eco-friendly yoga & gymwear production (RPET, bamboo, Tencel, organic cotton)
- Private label & rebranding consultation
- Low MOQ for emerging brands entering new markets
- Global logistics coordination (EU, AU, NZ, US)
- B2B support for brand packaging and regional fulfillment
If you’re ready to take your activewear brand global — just like AIM'N —
partner with FuKi Yoga to build your sustainable, scalable, and globally recognized identity.
👉 Learn more: Visit FuKiYoga.com – Global Activewear Manufacturer
