If you’ve browsed Amazon or TikTok for activewear, you’ve probably seen CRZ Yoga — often called the “Lululemon dupe.”
But where exactly is CRZ Yoga from? Many buyers assume it’s American because of its branding, while others believe it’s a Chinese company.
As someone experienced in OEM yoga wear manufacturing, I’ll break down the real story — clearly and factually.
Table of Contents
- Quick Answer
- 1. CRZ Yoga’s True Origin
- 2. Why Many People Think It’s American
- 3. Where CRZ Yoga Clothes Are Made
- 4. How CRZ Yoga Competes With Lululemon
- 5. Is CRZ Yoga a Reputable Brand?
- FAQs
- How FuKi Yoga Helps Brands Build Global Identity
Quick Answer
CRZ Yoga is a Chinese-owned activewear brand, founded and operated by a company based in Xiamen, Fujian, China.
However, the brand strategically markets itself as “CRZ Yoga – The Nakedfeel Activewear from California” to appeal to Western consumers.
It’s a global hybrid model — Chinese manufacturing + Western-style branding.
1. CRZ Yoga’s True Origin
CRZ Yoga was founded around 2016 by a Chinese apparel group specializing in performance fabrics.
The brand’s headquarters and main operations are in Xiamen, China, one of the country’s top apparel export hubs — the same region known for high-end yoga and sportswear manufacturing.
| Detail | Information |
|---|---|
| Ownership | Chinese private company |
| Headquarters | Xiamen, Fujian, China |
| Market Focus | U.S., U.K., Europe |
| Founded | 2016 |
| Main Channels | Amazon, Official Website, Walmart, TikTok Shop |
The company leverages China’s mature supply chain to deliver premium quality at competitive prices.
2. Why Many People Think It’s American
CRZ Yoga’s branding strategy intentionally mirrors American lifestyle aesthetics — clean websites, minimalist packaging, and English-only marketing.
Here’s why many assume it’s American:
- The brand uses California-inspired imagery (“Designed for life in motion”).
- Its official site lists U.S. warehouses and customer support.
- It heavily markets through Amazon U.S. and influencers based in North America.
This smart localization gives CRZ Yoga the trust and familiarity often associated with Western activewear brands.
3. Where CRZ Yoga Clothes Are Made
All CRZ Yoga products are manufactured in China, in the same type of high-tech factories that also produce garments for premium Western labels.
| Product Line | Origin | Certification |
|---|---|---|
| Nakedfeel Leggings | China | OEKO-TEX® Certified |
| Butterluxe Collection | China | Bluesign® Fabrics |
| Lounge & Training Sets | China | Ethical factory audited (BSCI) |
The brand’s in-house production helps maintain quality control, consistent sizing, and lower costs — key reasons for its rapid growth.
4. How CRZ Yoga Competes With Lululemon
CRZ Yoga isn’t a copycat — it’s a cost-effective alternative built with similar fabric technology.
| Feature | CRZ Yoga | Lululemon |
|---|---|---|
| Price Range (Leggings) | $28–$38 | $98–$128 |
| Fabric Tech | Nakedfeel™, Butterluxe™ | Nulu™, Everlux™ |
| Origin | China | Vietnam, Cambodia, China |
| Design Style | Minimalist & modern | Technical & premium |
| Market Strategy | Accessible performance wear | Luxury athleisure |
In my experience comparing both brands’ fabric samples, CRZ Yoga offers 85–90% of Lululemon’s feel at one-third of the price — thanks to efficient supply chain management.
5. Is CRZ Yoga a Reputable Brand?
Yes — despite being Chinese-owned, CRZ Yoga has earned strong consumer trust internationally.
It’s known for:
- Reliable quality and consistent sizing
- Great customer support for U.S. buyers
- Transparent labeling and certification
- Positive reviews from fitness influencers
The brand shows how Chinese manufacturers can evolve into direct-to-consumer powerhouses — combining production expertise with global marketing.
FAQs
Q1: Is CRZ Yoga a Chinese or American brand?
It’s a Chinese brand, designed and produced in China but marketed globally.
Q2: Are CRZ Yoga leggings made in the same factories as Lululemon?
In some cases, yes — both source from certified performance factories in Asia.
Q3: Is CRZ Yoga ethical?
Yes. Many of its factories hold BSCI and OEKO-TEX certifications ensuring fair and safe conditions.
Q4: Why are CRZ Yoga leggings so affordable?
Because it’s a factory-direct model, cutting out middlemen and retail markups.
How FuKi Yoga Helps Brands Build Global Identity
At FuKi Yoga, we help emerging activewear brands achieve what CRZ Yoga did —
blend manufacturing excellence with strong brand storytelling.
Our expertise includes:
- 🧵 OEM/ODM production for yoga leggings, tops, and sets
- 🌱 Sustainable fabrics: recycled nylon, RPET, bamboo blends
- 🌍 Certified ethical factories (BSCI, Sedex, GRS, OEKO-TEX)
- 💡 Private label and rebranding consultation
- 🚀 Low MOQ (100 pcs) for new entrepreneurs
Whether you want to build a Western-style yoga label or a B2B wholesale brand, FuKi Yoga helps you stand out globally — with design, quality, and ethics aligned.
👉 Visit https://fukiyoga.com to start your brand journey.
