Table of Contents
- Quick Answer
- 1. The Name Behind Lululemon Kids
- 2. What ivivva Was Designed For
- 3. Why Lululemon Shut It Down
- 4. What Happened to the Products
- 5. What This Means for Brands Today
- FAQs
- Build a Youth Line With FuKi Yoga
Quick Answer
Lululemon’s kids’ brand was called ivivva.
Launched by Lululemon → in 2009, ivivva focused on activewear for girls aged roughly 6–14.
It offered yoga pants, leggings, hoodies, and dancewear—essentially mini Lululemon.
In 2020, Lululemon officially closed ivivva.
1. The Name Behind Lululemon Kids
The brand name was ivivva athletica.
It wasn’t just a kids’ section—it was:
- a standalone brand
- with its own stores
- its own website
- its own design team
The goal was to grow with young athletes before they aged into Lululemon.
From a branding perspective, ivivva was meant to become a lifelong pipeline.
2. What ivivva Was Designed For
ivivva focused on:
- dance
- gymnastics
- yoga
- school sports
- everyday movement
It avoided “cartoon” styling and instead offered:
- clean silhouettes
- performance fabrics
- adult-level construction
- confidence-driven messaging
It treated kids like athletes, not toys.
That made it unique in the children’s apparel space.
3. Why Lululemon Shut It Down
ivivva closed in 2020 as part of Lululemon’s brand refocus.
Key reasons:
- the kids’ market is lower-margin
- inventory complexity was high
- growth was slower than adult wear
- Lululemon wanted one unified brand
Instead of running two identities, Lululemon chose to:
- integrate youth sizing into the main brand
- simplify operations
- protect premium positioning
This wasn’t failure—it was strategic consolidation.
4. What Happened to the Products
After ivivva closed:
- remaining stock was sold online
- some styles were absorbed into Lululemon’s youth sizing
- the ivivva name disappeared
Today, there is no separate “Lululemon Kids” brand—only select youth pieces under the main label.
5. What This Means for Brands Today
ivivva teaches an important lesson:
- Kids’ lines require different economics
- Separate branding adds operational weight
- Youth growth must be long-term
Lululemon realized that:
Protecting one powerful brand was more valuable than managing two.
Not every great idea fits every growth stage.
FAQs
Q1: What was Lululemon kids called?
ivivva athletica.
Q2: When did ivivva close?
In 2020.
Q3: Was ivivva successful?
It built a loyal following but didn’t scale fast enough.
Q4: Does Lululemon still sell kids’ clothes?
Only limited youth sizing under the main brand.
Build a Youth Line With FuKi Yoga
ivivva shows how powerful youth-focused activewear can be when it’s built with real performance in mind.
If you want to create:
- kids’ or teen activewear
- yoga and sportswear for youth
- scalable sub-lines under your brand
- low-MOQ test collections
👉 FuKi Yoga → helps brands design and manufacture youth and adult activewear lines—from sampling to bulk production.
Start here:
👉 FuKi Yoga OEM/ODM Service →
