Does Kohl’s Still Carry Gaiam?

Table of Contents

• Quick Answer
• 1. Gaiam’s Current Retail Strategy
• 2. What You’ll Find at Kohl’s
• 3. Why Gaiam Moves In and Out of Stores
• 4. Where Else You Can Buy Gaiam
• 5. What This Means for Buyers
• FAQs
• Build Your Own Retail-Ready Brand

Quick Answer

Yes—Gaiam → is still carried by Kohl’s, but availability varies by:

• location
• season
• category (mats, accessories, apparel)

From what I’ve seen across U.S. retailers, Kohl’s typically stocks:

• yoga mats
• blocks & straps
• fitness accessories
• select wellness items

However, you won’t always find the same SKUs in every store. Kohl’s treats Gaiam as a rotational wellness brand, not a permanent floor anchor.

1. Gaiam’s Current Retail Strategy

Gaiam no longer builds its business around studios or premium boutiques.

Instead, it focuses on:

• big-box retail
• seasonal programs
• value-driven placements
• beginner-focused shoppers

That’s why you’ll most often see Gaiam in:

• Kohl’s
• Target
• Walmart
• Amazon

The brand’s strength today is distribution, not prestige.

This is very different from studio-first brands like Manduka → or performance-driven brands like Lululemon →.

2. What You’ll Find at Kohl’s

Kohl’s typically carries Gaiam in the fitness & wellness section.

Most common categories:

Apparel comes and goes.
Mats and accessories are far more consistent.

That’s because Kohl’s customers primarily shop Gaiam as a home wellness tool, not a lifestyle brand.

3. Why Gaiam Moves In and Out of Stores

Kohl’s uses a dynamic merchandising model:

• brands rotate by season
• SKUs change by region
• floor space adapts to trends

So when shoppers say:

“I don’t see Gaiam at my Kohl’s anymore.”

What’s usually happening is:

• the category was reset
• inventory moved online-only
• the store shifted focus (e.g., athleisure → home goods)

Gaiam didn’t “leave”—it simply rotated.

4. Where Else You Can Buy Gaiam

If Kohl’s near you doesn’t carry it, Gaiam is widely available at:

• Gaiam → (official site)
• Amazon
• Target
• Walmart
• sporting goods chains

Gaiam’s strength is omnichannel presence.

You’re rarely more than one click away.

5. What This Means for Buyers

Gaiam today is designed for:

• beginners
• home practice
• casual wellness users
• gift buyers
• value-conscious shoppers

Kohl’s is a perfect match for that audience.

If you’re looking for:

• studio-grade mats
• long-term durability
• elite grip

You’ll likely move toward brands like Manduka →.

But if you want:

• affordable entry gear
• easy replacement
• convenient pickup

Kohl’s + Gaiam remains a solid combination.

FAQs

Does every Kohl’s store carry Gaiam?
No. Inventory varies by location and season.

Is Gaiam only online at Kohl’s now?
Some items shift to online-only depending on store size.

Does Kohl’s carry Gaiam apparel?
Occasionally, but accessories and mats are more consistent.

Is Gaiam being phased out?
No. It’s simply rotated like most mass-market brands.

Build Your Own Retail-Ready Brand

Gaiam’s journey shows something important:

To win in mass retail, a brand must be flexible, scalable, and value-driven.

If you want to build your own yoga or wellness brand for:

• big-box retail
• online marketplaces
• private label programs
• scalable growth
• low MOQs

Start here:
👉 FuKi Yoga OEM/ODM Service →

We help brands create:

• retail-ready yoga gear
• consistent quality at scale
• collections buyers can trust

—from first order to national rollout.