Is Outdoor Voices Shutting Down?

Table of Contents

• Quick Answer
• 1. Did Outdoor Voices Really Shut Down?
• 2. Why the Brand Closed Stores
• 3. What “Online-Only” Means
• 4. Ownership and Future Plans
• 5. Outdoor Voices vs Other Activewear Labels
• FAQs
• Build Your Own Brand Vision With FuKi Yoga

Quick Answer

Outdoor Voices did not completely shut down.

The brand closed all of its physical retail stores in 2024 and shifted to an online-only business model, but it still exists and continues selling products through its website.

In short:
The stores are gone — the brand is not.

1. Did Outdoor Voices Really Shut Down?

In early 2024, Outdoor Voices permanently closed all of its brick-and-mortar stores across the U.S., including locations in:

• Austin
• Boston
• Chicago
• Denver

This created confusion, and many customers assumed the brand had disappeared.

However, the brand continues to operate online and still sells its core products.

2. Why the Brand Closed Stores

Outdoor Voices grew quickly as a DTC (direct-to-consumer) brand, but several challenges pushed it to close retail stores:

• High operating costs for physical locations
• Strong competition from brands like Lululemon and Vuori
• Changing consumer behavior toward online shopping
• Brand positioning struggles over time

👉 Retail expansion increased costs faster than sustainable growth.

3. What “Online-Only” Means

Switching to an online-only model means:

• No physical stores
• Sales happen primarily through the official website
• Lower overhead and operational costs
• Potential partnerships with select retailers

For customers, nothing disappears — it just becomes digital.

You can still:

• Browse collections
• Purchase products
• Follow new releases

Just not in a physical store.

4. Ownership and Future Plans

After restructuring, Outdoor Voices was acquired by Consortium Brand Partners.

Under new ownership, the brand may:

• Refresh its identity
• Relaunch product direction
• Potentially return to retail in the future
• Expand into new categories

👉 This is not an ending — it is a reset phase.

5. Outdoor Voices vs Other Activewear Labels

Outdoor Voices still exists — but its presence is currently digital-first.

FAQs

Q1: Did Outdoor Voices shut down completely?
No. It closed stores but continues operating online.

Q2: Can I still buy Outdoor Voices products?
Yes, through its official website.

Q3: Did the company go bankrupt?
It went through restructuring, not a full shutdown.

Q4: Will stores come back?
Possibly under new ownership, but nothing confirmed yet.

Build Your Own Brand Vision With FuKi Yoga

Outdoor Voices shows an important lesson:

👉 Growth without control can break even strong brands.
👉 A clear identity + sustainable structure matters more than expansion speed.

If you are building your own activewear brand and want to avoid these mistakes:

👉 FuKi Yoga helps emerging brands create:

• Performance-ready activewear
• Stable product systems
• Scalable collections
• Low-MOQ OEM/ODM production

We support:

• Leggings
• Yoga sets
• Athleisure collections
• Studio-to-street designs

👉 Start building here: FuKi Yoga OEM/ODM Service →