I’ve followed Skims since its launch in 2019, and one question many people still ask is: “Does Kim Kardashian still own Skims?”
In this article, I share verified facts and first-hand research to give you a clear answer.
Table of Contents
- Quick Answer
- Origins & Founding Structure
- Key Ownership & Shareholders
- Recent Changes & Equity Moves
- How Much Kim Kardashian Owns Now
- Implications for Consumers & Investors
- Comparison: Skims vs Other Celebrity Brands
- FAQ
- References & Internal Links
- About fukiyoga.com
Quick Answer
Yes—Kim Kardashian still owns a significant stake in Skims.
She remains the largest individual shareholder and, together with co-founders Jens and Emma Grede, controls a majority of the company.
Origins & Founding Structure
- Skims was founded in 2019 by Kim Kardashian, Emma Grede, and Jens Grede.
- From day one it was a privately held company, not publicly traded.
- Kim’s early investment and personal brand identity made her the public face and strategic anchor of Skims.
Because of this foundation, her influence remains strong even as outside investors join.
Key Ownership & Shareholders
| Shareholder / Entity | Role | Estimated Stake & Influence |
|---|---|---|
| Kim Kardashian | Co-founder and brand face | Approx. 35% (largest individual share) |
| Jens Grede | Co-founder and CEO | Significant co-control with Kim |
| Emma Grede | Co-founder and executive | Holds ownership jointly with Jens |
Together, Kim and the Gredes hold majority control, ensuring they set Skims’ strategic direction.
Recent Changes & Equity Moves
- In 2025, Skims acquired SKKN by Kim, buying out Kim’s former beauty brand and Coty’s minority stake.
- This move consolidated Kim’s brand portfolio under Skims, strengthening rather than reducing her influence.
- There is no credible report that she has sold or diluted her core Skims stake.
These developments mean Kim’s connection to Skims is deeper than ever.
How Much Kim Kardashian Owns Now
- Reputable financial reports place her stake at around 35% of Skims.
- Jens and Emma Grede together hold most of the remaining controlling interest.
- Exact percentages are private because Skims is not a public company.
Even without 100% ownership, Kim is the single largest shareholder and a key decision-maker.
Implications for Consumers & Investors
Kim’s continued ownership matters for everyone involved:
- Consumers: Expect consistent brand vision and product quality—less chance of a sudden shift in style or marketing.
- Investors or potential buyers: Any acquisition or IPO would need Kim’s approval and that of the Gredes.
- Brand partners and licensees: Dealing with a founder-led company often means faster decision-making and a more authentic brand story.
For anyone considering partnerships or investments, founder commitment signals long-term stability.
Comparison: Skims vs Other Celebrity Brands
| Brand | Founder Ownership | Risk of Founder Exit | Brand Stability |
|---|---|---|---|
| Skims | Kim Kardashian ~35% | Moderate (normal future dilution possible) | High—founder still active |
| Kylie Cosmetics | Kylie Jenner sold 51% to Coty | High | Moderate |
| Fenty | Rihanna partners with LVMH | Medium | Strong creative control but less equity |
| Goop | Gwyneth Paltrow privately owns | Low | Strong |
Compared to many celebrity brands that quickly sell major stakes, Skims remains rare in keeping the founder highly involved.
FAQ
Q1: Does Kim Kardashian still own Skims outright?
No. She doesn’t own 100%, but she remains the largest single shareholder and co-controls the company with the Gredes.
Q2: Has she sold a large part of her shares?
No public records show a significant sale. Recent acquisitions like SKKN by Kim have only deepened her link to the brand.
Q3: What if Skims goes public?
An IPO would likely dilute all founders’ stakes, but Kim would still be a major influence given her current share.
Q4: Is Kim just a figurehead now?
Not at all. She continues to shape product design, marketing campaigns, and long-term brand strategy.
About fukiyoga.com
This article is brought to you by fukiyoga.com — a professional B2B yoga and activewear manufacturer.
If you are planning to build your own fashion or activewear brand and want expert help with fabric selection, low-MOQ production, or custom branding, our team can help from design to finished product.
