Is AYBL Only Online?

If you’ve shopped AYBL before, you’ve probably noticed the clean website, fast delivery, and influencer promotions — but no physical stores.
As someone working in the yoga and athleisure manufacturing industry, I’ve studied AYBL’s model closely. Here’s the truth about whether AYBL is only online and why it works so well.

Table of Contents

• Quick Answer
• AYBL’s Online-Only Business Model
• Why AYBL Chooses to Stay Digital
• Does AYBL Have Physical Stores or Pop-Ups?
• AYBL vs Brands With Retail Stores
• Shopping Tips for Online Buyers
• FAQs
• How FuKi Yoga Helps Build Online-First Brands

Quick Answer

Yes, AYBL is primarily an online-only brand.
It sells through its official website and social media channels, shipping globally from the UK.
There are no permanent retail stores — only occasional pop-up events or limited collaborations.

This direct-to-consumer (DTC) model lets AYBL keep prices lower while maintaining quality and control over its brand image.

AYBL’s Online-Only Business Model

AYBL operates entirely online — a strategy similar to other UK fitness giants like Gymshark.
Their model looks like this:

By cutting out middlemen and physical retail costs, AYBL offers premium design at mid-range pricing.

Why AYBL Chooses to Stay Digital

There are clear advantages to AYBL’s digital-first strategy:

• Cost efficiency – No store rent or overhead, which keeps leggings under £60.
• Scalability – Easy to sell globally from one platform.
• Customer insights – Online data helps refine designs and fit faster.
• Community-driven growth – Digital marketing builds loyal, engaged audiences faster than traditional ads.

From my experience in apparel manufacturing, this setup allows AYBL to launch and test new styles rapidly — something slower retail brands can’t do.

Does AYBL Have Physical Stores or Pop-Ups?

Currently, AYBL doesn’t have any permanent stores in the UK, US, or Europe.
However, it occasionally runs short-term pop-up events in collaboration with gyms or influencers.

These pop-ups are designed to:

• Introduce new collections
• Strengthen community engagement
• Offer customers a “touch-and-try” experience

While it’s still primarily digital, this hybrid approach helps keep the brand personal and experiential.

AYBL vs Brands With Retail Stores

This shows that AYBL positions itself as a digital-native challenger brand — focusing on online convenience, not physical luxury.

Shopping Tips for Online Buyers

If you’re ordering from AYBL for the first time:

• Check size guides carefully, as sizing is based on UK standards.
• Take advantage of discount drops and bundles via newsletters.
• Join AYBL’s social channels for restock updates.
• Compare fits with similar leggings from Gymshark or Lululemon before choosing your size.

For customers who value ease, comfort, and global access, AYBL’s online model is a win.

FAQs

Q1: Does AYBL have stores in the US?
No, AYBL operates online only but offers fast US delivery.

Q2: Where is AYBL shipped from?
From warehouses in the UK and Europe, with global distribution.

Q3: Will AYBL open physical stores soon?
There’s no official plan yet, but pop-up experiences are becoming more frequent.

Q4: Can I trust AYBL’s online sizing?
Yes — sizes are consistent and most reviews confirm accurate fits, though always check the chart for your region.

How FuKi Yoga Helps Build Online-First Brands

At FuKi Yoga, we specialize in supporting digital-native yoga and activewear startups that sell directly online — just like AYBL.

We help founders by providing:

• OEM & ODM manufacturing for yoga, gym, and loungewear
• Private labeling and packaging design for strong brand identity
• Low MOQ to help eCommerce brands launch small but grow fast
• Sustainable fabric development for conscious consumers
• Global fulfillment and logistics support for US, UK, and EU markets

If you want to build your own online-only yoga or activewear brand, FuKi Yoga can help you scale from prototype to global sales — all under one production system.