Is Outdoor Voices Shutting Down?

Table of Contents

• Quick Answer
• 1. Did Outdoor Voices Really Shut Down?
• 2. Why the Brand Closed Stores
• 3. What “Online-Only” Means
• 4. Ownership and Future Plans
• 5. Outdoor Voices vs Other Activewear Labels
• FAQs
• Build Your Own Brand Vision With FuKi Yoga

Quick Answer

*Outdoor Voices did not completely disappear, but it closed all of its physical stores and shifted to an online-only business.**
The Austin-based activewear brand that once had retail locations across major U.S. cities shuttered all 15+ shops in 2024 as part of a major restructuring.

However, the brand still exists online and has undergone ownership changes that could shape its future direction.

1. Did Outdoor Voices Really Shut Down?

In March 2024, Outdoor Voices announced the permanent closure of all its brick-and-mortar stores across the United States, including locations in Austin, Boston, Chicago, Denver, and more.

This led many customers to wonder if the company was gone for good—especially after layoffs and heavy discounts as stores cleared inventory.

But the brand itself remains alive online and continues selling products through its website.

2. Why the Brand Closed Stores

Outdoor Voices grew quickly as a direct-to-consumer (DTC) activewear label, but it faced several challenges:

• high operational costs for retail locations
• difficulty competing with rivals like Lululemon and Vuori
• shifting consumer trends and brand relevance issues

These pressures contributed to the decision to exit physical retail in favor of an online focus.

3. What “Online-Only” Means

Going “online-only” means:

• no more physical stores
• products sold through the official Outdoor Voices website
• potential partnerships with other retailers
• lower overhead for the business

For shoppers, you can still find and buy Outdoor Voices apparel—just not in malls or standalone shops.

4. Ownership and Future Plans

After the store closures, Outdoor Voices was acquired by Consortium Brand Partners, the group behind other labels like Draper James.

Under this new ownership, there are plans to:

• revive and refresh the brand
• potentially reintroduce physical retail
• rehire some former staff
• expand into new categories beyond core apparel

This signals that Outdoor Voices isn't ending—it’s evolving.

5. Outdoor Voices vs Other Activewear Labels

Outdoor Voices still exists as a label, but its retail footprint has disappeared for now.

FAQs

Did Outdoor Voices file for bankruptcy?
The company went through restructuring, but continues operating online.

Can I still buy Outdoor Voices clothes?
Yes—products are still sold via the official website.

Will Outdoor Voices open stores again?
There are discussions under new ownership, but nothing confirmed.

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Outdoor Voices’ story shows how even popular brands can hit turbulence when growth, cost, and market shifts collide.

If you’re building a brand and want to create activewear with:

• stable retail potential
• trend-aligned designs
• strong e-commerce foundations
• clear identity and longevity

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