Who Is Lululemon’s Competitor of Yoga?

Author: Owen – Founder of FuKiYoga, 12+ years yoga & activewear manufacturing experience

As someone who sources fabrics and develops yoga wear daily, I often get asked:
“Who is the real competitor of Lululemon in the yoga space?”
Here’s my direct, experience-based answer with actionable comparisons.

Table of Contents

• Straight Answer: Main Yoga Competitors of Lululemon
• Why Lululemon Faces Strong Yoga Competition
• Top 5 Yoga Brands Competing with Lululemon
  • 1. Alo Yoga
  • 2. Athleta
  • 3. Beyond Yoga
  • 4. Vuori
  • 5. Fabletics
• Comparison Table: Fabric, Price & Market Focus
• How to Pick Your Ideal Yoga Brand
• FAQs
• Looking for Private-Label Yoga Manufacturing?

Straight Answer: Main Yoga Competitors of Lululemon

From my perspective as a yoga apparel manufacturer,
Alo Yoga is Lululemon’s closest yoga-specific competitor in 2025.

• Why Alo Yoga: Premium fabrics like Alosoft and Airbrush, street-to-studio designs, and global boutique presence.
• Other Strong Players: Athleta, Beyond Yoga, Vuori, and Fabletics each target different niches from inclusivity to price advantage.

Why Lululemon Faces Strong Yoga Competition

Brands are catching up fast because:

1. Fabric Tech is Accessible – High-stretch, brushed microfibers like Nulu are now widely sourced.
2. Lifestyle Marketing – Competitors invest in influencer campaigns and community yoga events.
3. Price & Sizing Strategy – Wider size ranges and mid-range prices attract broader audiences.

These factors allow new brands to meet—and sometimes exceed—Lululemon’s value proposition.

Top 5 Yoga Brands Competing with Lululemon

Below are my factory-level insights on each.

1. Alo Yoga

• Strength: Premium softness and fashion-forward design.
• Key Products: Airbrush leggings, Alosoft bras.
• Price Range: \$90–\$140
• Official site: aloyoga.com

2. Athleta

• Strength: Inclusive sizing and excellent support.
• Key Products: Salutation Stash Tight, Elation Bra.
• Price Range: \$70–\$120
• Official site: athleta.gap.com

3. Beyond Yoga

• Strength: Ultra-soft Spacedye fabric for low-impact yoga.
• Key Products: Spacedye leggings and lounge sets.
• Price Range: \$85–\$125
• Official site: beyondyoga.com

4. Vuori

• Strength: All-day comfort with technical performance.
• Key Products: Daily Legging, Performance Jogger.
• Price Range: \$80–\$130
• Official site: vuoriclothing.com

5. Fabletics

• Strength: Subscription model with strong value-for-money.
• Key Products: High-Waist PureLuxe leggings.
• Price Range: \$60–\$100 (VIP pricing even lower)
• Official site: fabletics.com

Comparison Table: Fabric, Price & Market Focus

How to Pick Your Ideal Yoga Brand

1️⃣ Match your yoga style

• Hot yoga / power vinyasa: Alo Yoga or Lululemon for sweat-wicking.
• Gentle flow or yin: Beyond Yoga for cloud-soft comfort.

2️⃣ Set your budget

• Premium: Alo Yoga, Lululemon.
• Mid-range: Vuori, Athleta, Fabletics.

3️⃣ Check sizing & sustainability

• Need extended sizes → Athleta.
• Eco-conscious → Beyond Yoga (certified low-impact dyeing).

FAQs

Which brand is most similar to Lululemon in fabric feel?

Alo Yoga and Beyond Yoga come the closest with buttery-soft, high-stretch fabrics.

Are any competitors cheaper but equal in quality?

Yes. Fabletics offers competitive compression and finish at lower subscription prices.

Is Vuori good for high-intensity yoga?

Definitely. Vuori’s DreamKnit supports everything from HIIT to hot yoga.

Looking for Private-Label Yoga Manufacturing?

If you want to create a yoga brand as strong as Lululemon’s competitors, we can help.

👉 FuKiYoga.com – Specializing in:

• Custom Nulu-like brushed fabrics
• Low-MOQ private-label & OEM
• Eco-friendly dyeing and precision printing

From fabric development to branded packaging, we help you launch premium yoga wear that competes globally.