When I first learned about aim’n activewear, I was inspired by how genuine and empowering the brand felt — it wasn’t just about yoga leggings or gym clothes.
So, I wanted to know: Who’s behind this positive, globally loved brand?
After years of working in yoga apparel manufacturing and researching women-led labels,
I can confirm: Aim’n was founded by two Swedish women — Tekla Mathlein and Helen Van — in 2013.
Their shared vision: to create activewear that empowers women to “aim high and dream big.”
Table of Contents
- Quick Answer
- 1. Who Are Tekla Mathlein and Helen Van
- 2. How Aim’n Started in Sweden
- 3. The Brand’s Mission and Philosophy
- 4. Key Milestones of Aim’n’s Growth
- 5. Comparison: Aim’n vs Other Female-Founded Brands
- 6. Lessons for Emerging Entrepreneurs
- FAQs
- How FuKi Yoga Supports Women-Led Activewear Brands
Quick Answer
Aim’n was founded in 2013 in Sweden by Tekla Mathlein and Helen Van.
They are best friends, entrepreneurs, and mothers who wanted to change how women feel in their workout clothes.
Their goal was simple but powerful:
To create activewear that inspires women to move with confidence — no matter their shape, size, or story.
1. Who Are Tekla Mathlein and Helen Van
Both founders came from creative and fitness-oriented backgrounds:
- Tekla Mathlein — a designer and marketer with a love for visual storytelling.
- Helen Van — a fitness enthusiast and fashion professional.
Their partnership worked because they combined emotional branding and design experience.
As someone who works with apparel startups, I often see this combination become a key to success:
one founder handles creative direction, the other manages brand growth.
2. How Aim’n Started in Sweden
In 2013, Tekla and Helen founded Aim’n in Halmstad, Sweden — a small coastal town known for innovation and design.
Their idea was born from frustration:
They couldn’t find activewear that made them feel confident, feminine, and comfortable all at once.
So they created it themselves.
Starting with just a few designs and a strong message — “Aim High, Dream Big” — they built a community-driven brand that grew rapidly through Instagram.
| Year | Milestone |
|---|---|
| 2013 | Aim’n founded in Halmstad, Sweden |
| 2014 | Online store launched |
| 2017 | Expansion to Australia & New Zealand |
| 2020 | Aim’n named one of Sweden’s top e-commerce startups |
| 2023 | Over 1 million customers worldwide |
3. The Brand’s Mission and Philosophy
Aim’n’s message is simple yet powerful — confidence through comfort.
Their motto “Aim High, Dream Big” became the emotional DNA of the brand.
From my professional view, what sets Aim’n apart is its balance of function, femininity, and empowerment:
- Design with emotion: every collection tells a story.
- Body positivity: sizing inclusivity is a must.
- Sustainability: recycled fabrics and eco packaging.
It’s not just about clothes — it’s about how you feel wearing them.
4. Key Milestones of Aim’n’s Growth
| Year | Achievement | Impact |
|---|---|---|
| 2015 | Launch of the “Dreamy Collection” | Established brand aesthetic |
| 2017 | Expansion into NZ & AU markets | Built strong local community |
| 2020 | Opened flagship stores | Strengthened brand credibility |
| 2022 | Introduced eco-friendly collections | Reinforced sustainability mission |
Aim’n’s expansion strategy mirrors many successful women-led brands — grow organically, then scale sustainably.
5. Comparison: Aim’n vs Other Female-Founded Brands
| Brand | Founders | Origin | Message | Price Range (USD) |
|---|---|---|---|---|
| Aim’n | Tekla Mathlein & Helen Van | Sweden | Aim High, Dream Big | $70–$120 |
| Lorna Jane | Lorna Jane Clarkson | Australia | Move, Nourish, Believe | $80–$140 |
| Girlfriend Collective | Ellie Dinh & Quang Dinh | USA | Sustainable & Inclusive | $68–$118 |
| FuKi Yoga (OEM) | Team of global designers | China | Empower Your Brand | Custom pricing |
Aim’n’s founders proved that emotional connection + authentic storytelling can outperform traditional advertising.
6. Lessons for Emerging Entrepreneurs
As someone who helps brands build from scratch, I find Aim’n’s journey deeply inspiring.
Here are a few takeaways for new founders:
- Start with purpose, not just product.
- Tell your own story — authenticity builds trust.
- Empower your audience — they become your marketers.
- Invest in visuals — design communicates your values faster than ads.
- Think globally, act locally — like Aim’n’s NZ expansion.
💡 If you’re dreaming of launching your own yoga or gymwear brand, learn from Aim’n — and start with a clear mission.
FAQs
Q1: Who founded Aim’n?
Aim’n was founded by Tekla Mathlein and Helen Van in Sweden in 2013.
Q2: Is Aim’n a women-led brand?
Yes. It was built by two women for women, promoting empowerment and positivity.
Q3: Where are Aim’n products made?
Mainly in Asia, under ethical and sustainable manufacturing standards.
Q4: What does Aim’n stand for?
It means “Aim High, Dream Big” — the brand’s core message.
How FuKi Yoga Supports Women-Led Activewear Brands
At FuKi Yoga, we share the same passion for empowering brands through purpose-driven design and sustainable manufacturing.
Just like Aim’n, many of our clients are female founders turning inspiration into impact.
We specialize in:
- OEM/ODM production for yoga, gym, and athleisure wear
- Private label solutions tailored for small to large brands
- Eco-friendly materials: RPET, bamboo, organic cotton, Tencel
- Low MOQ manufacturing for startups and influencers
- Global logistics support for NZ, AU, EU, and US markets
Whether you’re launching your first collection or rebranding for global growth,
FuKi Yoga helps you create a brand that’s authentic, sustainable, and scalable.
👉 Learn more: Visit FuKiYoga.com – Women’s Activewear Manufacturer
