Alo Yoga is one of the most talked-about activewear brands today, worn by celebrities, influencers, and yoga instructors worldwide.
But many people don’t know the answer to a simple question: Who actually owns Alo Yoga?
As someone working in the yoga apparel manufacturing industry, I’ve followed Alo’s business and supply chain closely. Here’s the clear, simple breakdown.
Table of Contents
- Quick Answer
- 1. Who Owns Alo Yoga Today?
- 2. Founders and Brand Story
- 3. Is Alo Yoga Owned by a Larger Corporation?
- 4. Why This Ownership Matters to Consumers
- 5. Alo Yoga vs Other Activewear Brands
- FAQs
- How FuKi Yoga Helps Brands Build the Next “Alo”
Quick Answer
Alo Yoga is privately owned by co-founders Danny Harris and Marco DeGeorge.
They founded the brand in 2007 in Los Angeles and still control it today—Alo Yoga is not owned by Lululemon, Nike, or any large corporation.
The company operates under their parent company Color Image Apparel, Inc., which also owns Bella + Canvas.
1. Who Owns Alo Yoga Today?
| Brand | Owners | Parent Company | Founded | Headquarters |
|---|---|---|---|---|
| Alo Yoga | Danny Harris & Marco DeGeorge | Color Image Apparel | 2007 | Los Angeles, USA |
Unlike other activewear brands bought by big groups (like Beyond Yoga being acquired by Levi’s), Alo Yoga remains independently owned and managed.
2. Founders and Brand Story
I find Alo Yoga’s origin unique because it wasn’t created by a fashion company—it was built by two entrepreneurs passionate about yoga culture.
- Founders: Danny Harris & Marco DeGeorge
- Founded: 2007, Los Angeles
- Original Mission: “Spread mindfulness and inspire wellness through movement.”
- Why it grew: Early adoption by yoga instructors + high-quality fabrics + strong celebrity influence
Today, Alo Yoga is sold in over 80 countries and worn by stars like Hailey Bieber, Kendall Jenner, and Gigi Hadid.
3. Is Alo Yoga Owned by a Larger Corporation?
No. Alo Yoga:
- ❌ Is not owned by Lululemon
- ❌ Is not owned by Nike, Adidas, or VF Corp
- ✅ Is part of Color Image Apparel (privately held)
- ✅ Still controlled by its original founders
This gives Alo Yoga more control over:
- Branding & marketing
- Pricing strategy
- Production ethics
4. Why This Ownership Matters to Consumers
From my experience in garment production, ownership affects three major things:
| Factor | Why It Matters for Alo Yoga |
|---|---|
| Quality Control | Privately owned = better oversight of fabrics and fit |
| Ethical Manufacturing | Alo produces mainly in Los Angeles, not fast-fashion factories |
| Brand Identity | Founders still shape design, rather than corporate shareholders |
This is why Alo feels more like a premium, lifestyle-driven brand rather than a mass-market label.
5. Alo Yoga vs Other Activewear Brands
| Brand | Ownership | Manufacturing | Price Range | Brand Position |
|---|---|---|---|---|
| Alo Yoga | Private, founder-owned | USA (LA) + limited offshore | $90–$130 | Luxury yoga & streetwear |
| Lululemon | Public company | Vietnam, Sri Lanka | $98–$160 | Athletic performance |
| Beyond Yoga | Owned by Levi Strauss | USA + offshore | $70–$120 | Soft basics & inclusivity |
| CRZ Yoga | China-based private | China | $28–$45 | Affordable Lululemon dupe |
| FuKi Yoga | OEM manufacturer | China (eco-certified) | Custom | Private label production |
FAQs
Q1: Who owns Alo Yoga?
Danny Harris and Marco DeGeorge, under Color Image Apparel.
Q2: Is Alo Yoga owned by Lululemon?
No. They are completely separate companies.
Q3: Is Alo Yoga a private or public company?
It is a privately owned company (not on the stock market).
Q4: Does Alo Yoga manufacture in the USA?
Yes — many pieces are produced in Los Angeles, although some production also happens overseas.
How FuKi Yoga Helps Brands Build the Next “Alo”
At FuKi Yoga, we help new yoga and athleisure brands create collections with the same premium quality seen in Alo Yoga—without needing a huge budget or factory ownership.
We offer:
- ✅ Private label & OEM production (leggings, bras, sets, jackets)
- ✅ Eco-friendly fabrics: recycled nylon, RPET, bamboo, organic cotton
- ✅ Low MOQ (100 pcs per style) — perfect for new brands
- ✅ Custom logo, packaging, and labeling
- ✅ Fast sampling (7–10 days) & global delivery
If you want to build a brand with the quality and identity of Alo Yoga —
FuKi Yoga can help turn your idea into a real product line.
👉 Explore more: https://fukiyoga.com
