When I first learned how influential Alo Yoga had become in the global activewear market, one question kept coming up — Who actually owns this brand?
Alo Yoga isn’t a random startup backed by influencers — it’s part of a larger apparel powerhouse that has spent decades perfecting premium activewear production.
In this article, I’ll explain who owns Alo Yoga, how the company is structured, and what makes it such a strong player in the yoga apparel world.
Table of Contents
- Quick Answer
- 1. Who Owns Alo Yoga?
- 2. The Founders Behind Alo Yoga
- 3. What Is Color Image Apparel?
- 4. How Alo Yoga Built Its Reputation
- 5. What Makes Alo Yoga Different from Other Brands
- 6. Who Manufactures Alo Yoga Clothing?
- FAQs
- FuKi Yoga: Partnering with Global Activewear Brands
Quick Answer
Alo Yoga is owned by Color Image Apparel, Inc., a Los Angeles–based company founded by Danny Harris and Marco DeGeorge.
The same founders manage multiple premium labels under the same parent company, focusing on ethically produced activewear and luxury lifestyle marketing.
💬 In short — Alo Yoga isn’t just a fashion brand. It’s the flagship of an established apparel empire that blends yoga culture with streetwear aesthetics.
1. Who Owns Alo Yoga?
Alo Yoga is privately owned by Color Image Apparel, Inc., headquartered in Los Angeles, California.
The company also owns several other apparel labels, including Bella+Canvas, known for sustainable blank t-shirts used by major brands worldwide.
| Company Name | Headquarters | Ownership Type | Founded |
|---|---|---|---|
| Color Image Apparel, Inc. | Los Angeles, USA | Private | 1992 |
| Alo Yoga (subsidiary) | Los Angeles, USA | Owned by Color Image Apparel | 2007 |
This structure allows Alo Yoga to combine high-end design, efficient manufacturing, and ethical sourcing.
2. The Founders Behind Alo Yoga
Alo Yoga was founded by Danny Harris and Marco DeGeorge, both lifelong entrepreneurs with a passion for performance wear and sustainability.
Their philosophy:
“Mindful movement deserves mindful design.”
The founders envisioned Alo Yoga as more than activewear — they wanted to create a movement brand that connects yoga, mental wellness, and street culture.
3. What Is Color Image Apparel?
Color Image Apparel is the parent company behind both Alo Yoga and Bella+Canvas.
It operates massive solar-powered facilities in Los Angeles and runs eco-conscious production lines abroad in certified factories.
The company is known for:
- Reducing water waste by over 20 million gallons per year
- Using only non-toxic dyes and low-impact processes
- Employing local workers under fair-wage programs
🌱 That’s part of the reason Alo Yoga markets itself as a “clean luxury” brand.
4. How Alo Yoga Built Its Reputation
Alo Yoga’s success didn’t come overnight — it’s built on a combination of brand psychology and community marketing.
| Strategy | Explanation |
|---|---|
| Influencer Power | Alo became a social media icon through collaborations with celebrities like Kendall Jenner and Hailey Bieber. |
| Studio-to-Street Appeal | Designed to look great in yoga class and on the street. |
| Content Ecosystem | “Alo Moves” app connects users through yoga and meditation. |
| Eco-Luxury Positioning | Focuses on sustainable production while maintaining a premium image. |
💬 From my own use, Alo’s fabrics really stand out — smooth, structured, and incredibly flattering. That tactile quality justifies its price tag.
5. What Makes Alo Yoga Different from Other Brands
| Brand | Origin | Core Focus | Sustainability | Price Range |
|---|---|---|---|---|
| Alo Yoga | USA | Fashion x Performance | Medium–High | $$$ |
| Lululemon | Canada | Technical Innovation | Medium | $$$ |
| Beyond Yoga | USA | Comfort & Inclusivity | High | $$ |
| DK Active | Australia | Ethical Manufacturing | High | $$ |
| FuKi Yoga | China | Custom OEM Production | High | $$ |
Alo Yoga positions itself between athletic performance and luxury streetwear, making it appealing to influencers, yogis, and trend-conscious consumers alike.
6. Who Manufactures Alo Yoga Clothing?
Although headquartered in Los Angeles, Alo Yoga’s garments are produced both in the USA and overseas, including Vietnam and China.
The brand partners only with ethically certified factories, ensuring:
- Fair labor practices
- High-quality control
- Sustainable material sourcing
This hybrid production model balances local craftsmanship and global scalability.
FAQs
Q1: Who are the main owners of Alo Yoga?
Danny Harris and Marco DeGeorge — the co-founders of Color Image Apparel.
Q2: Is Alo Yoga owned by another company?
Yes, it’s a subsidiary of Color Image Apparel, a Los Angeles apparel group.
Q3: Is Alo Yoga a public company?
No, Alo Yoga remains privately held and is not listed on the stock market.
Q4: Is Alo Yoga connected to Bella+Canvas?
Yes, both share the same parent company and sustainability ethos.
FuKi Yoga: Partnering with Global Activewear Brands
At FuKi Yoga, we share the same passion for high-quality, ethically made yoga wear.
As a professional OEM/ODM manufacturer, we help global brands create products that meet the same performance and sustainability standards as Alo Yoga.
What we offer:
- Low-MOQ private label production
- Recycled nylon & polyester (GRS-certified)
- Seamless and laser-cutting technology
- Eco dyeing and packaging processes
If you’re building or scaling a yoga brand,
FuKi Yoga is the manufacturing partner that delivers premium quality without the luxury markup.
👉 Learn more at fukiyoga.com.
